CHICAGO, Oct. 29, 2015 /PRNewswire/ -- LendingTree,
the nation's leading online loan marketplace, has teamed up
with digital media company Onion, Inc. to tell the story of one
man's mortgage nightmare.
The marketing campaign, "Arranged Mortgages," uses custom video
and social to demonstrate how being tied down to the wrong mortgage
is akin to being miserable in an arranged marriage.
The campaign's first custom video features a young man who is
stuck in a miserable arranged mortgage.
"This campaign taps into the helplessness we feel when we're
trapped in a bad loan. It can feel like a bad marriage," said
Rick Hamann, Onion, Inc.'s Chief
Creative Officer. "It was great to work with LendingTree because
they really embraced our dark sense of humor and this Hitchcockian
story about a man who is desperate to escape his mortgage."
The partnership aims to target young adults who are typically
overwhelmed by the variety of lending options online and often
settle for a loan that doesn't fit their needs.
Faced with the challenge of delivering a complex message while
also demonstrating the hopelessness and anxiety many borrowers
feel, LendingTree turned to the creative services division of
Onion, Inc., Onion Labs, to develop smart, savvy,
easy-to-understand and witty branded content.
"LendingTree recognizes that humor is often a powerful vehicle
to share information," said Todd
Lauer, LendingTree's VP of Brand and Creative. "We wanted to
shed light on the absurdity of traditional, tedious loan processes
as we introduce a better way to shop for money. Because The Onion
has dominated satirical content for years, it was an easy decision
to partner with them to produce break-through content."
About Onion, Inc.
Onion, Inc. is a Chicago-based
digital media company composed of America's Finest News Source, The
Onion; pop-culture sister publication, The A.V. Club; internet
culture satire website, ClickHole; celebrity gossip website,
StarWipe; and creative services agency, Onion Labs. Onion, Inc.
properties have a shared audience of over 30 million monthly unique
visitors and account for more than 5.5 million Facebook fans, 8.5
million Twitter followers, and 800,000 YouTube subscribers.
About LendingTree
LendingTree (NASDAQ: TREE) is the nation's leading online
loan marketplace, empowering consumers as they comparison-shop
across a full suite of loan and credit-based offerings.
LendingTree provides an online marketplace which connects consumers
with multiple lenders that compete for their business, as well as
an array of online tools and information to help consumers find the
best loan. LendingTree, LLC is a subsidiary
of LendingTree, Inc.
CONTACT: Lauren
Pulte
(312)
751-0503
lpulte@theonion.com
Video - http://youtu.be/Z-JQOR3nau4
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SOURCE Onion, Inc.