TiVo Launches Audience Management Platform for Audience Targeting and Data-Driven TV
January 04 2017 - 8:05AM
Business Wire
State-of-the-Art Optimization Tools for
Audience-Targeted Sales Measure and Improve Audience GRP, Reach and
CPM
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, today announced the
availability of the Audience Management Platform (AMP) that
delivers on the promise of optimized audience targeting and
data-driven TV. The platform is a data-agnostic system that enables
revenue management executives, media planners and service providers
to increase profitability through more precise, data-driven
audience targeting and more effective ad inventory allocation.
“Advertising is being asked to do more today, and inventory
management executives, media planners and service providers are
challenged to deliver more value to their advertiser clients,
executing on the promise of data-driven TV,” said Joan FitzGerald,
vice president of product management and business development,
TiVo. “With the Audience Management Platform, media executives are
equipped with the tools to help them manage advertising in a more
complex and rapidly changing media environment.”
Audience Management Platform provides an advanced end-to-end
inventory management and media planning system with advanced
predictions to find audiences in future campaigns, helping clients
to seamlessly achieve data-driven audience guarantees. It uses
state-of-the-art optimization to ensure optimal inventory
allocation that maximizes revenue and maximizes impact for the
advertiser. It activates inventory using multiple data sources,
including first, second and third-party data, giving clients
control and flexibility as advertisers require more precision and
accountability.
Audience Management Platform is designed for an interactive user
experience that allows users to hit the ground running. It improves
delivery of audience-based gross rating points (GRPs), reach and
cost per thousand impressions (CPMs) by enabling planners to
execute and effectively track audience delivery at the inventory
level. Additionally, AMP is designed to enable new revenue
management tools that allow users to gauge the impact of pricing
and sell-out, as well as unified integration with traffic and
billing systems to effectively automate workflows, and share
programmatic reporting of audience delivery and demographic
delivery throughout each campaign.
TiVo will showcase its entertainment technology and audience
insights solutions at its private suite during CES in Las
Vegas.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in
entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at tivo.com, forward.tivo.com or follow us on Twitter
@tivo or @tivoforbusiness.
Forward-looking Statement
All statements contained herein that are not statements of
historical fact, including statements that use the words “will” or
“is expected to,” or similar words that describe TiVo Corporation’s
or its management’s future plans, objectives or goals, are
“forward-looking statements” and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that could cause the
actual results of TiVo Corporation to be materially different from
the historical results and/or from any future results or outcomes
expressed or implied by such forward-looking statements. Such
factors are further addressed in TiVo’s most recent report on Form
10-Q and other documents of TiVo Corporation, Rovi Corporation and
TiVo Solutions Inc. (formerly known as TiVo Inc.) on file with the
Securities and Exchange Commission (available at www.sec.gov). TiVo
Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may
arise after the date of this release, except as required by
law.
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version on businesswire.com: http://www.businesswire.com/news/home/20170104005683/en/
Finn PartnersRicca Silverio,
+1-949-439-7869tivo@finnpartners.com
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