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TiVo To Add Offerings From Hulu By Subscription To DVR Lineup

DOW JONES NEWSWIRES TiVo Inc. (TIVO) said it has reached an agreement with online video provider Hulu to provide TiVo Premiere DVR subscribers with Hulu Plus content streaming to their televisions. No financial details of the agreement were given. The movement comes amid a wave of online video--from sources such as Hulu and rental company Netflix Inc. (NFLX)--increasingly being watched on conventional televisions. Hulu Plus will be offered to all TiVo Premiere customers as a subscription channel "in the coming months," TiVo said. The Hulu Plus service--which requires a separate paid subscription--can already be played using many devices: computers; Apple Inc.'s (AAPL) iPhones, iPads and iPod touches; TVs; and video-game consoles. Hulu Plus currently offers a wide swath of current TV shows, including programming from ABC, Fox and NBC. The parents of those three networks--Walt Disney Co. (DIS), News Corp. (NWSA) and General Electric Co. (GE)--are Hulu's co-owners. News Corp. owns Dow Jones, publisher of this newswire. TiVo Premiere customers also will be able to watch full series runs and back seasons of several shows. The company has seen lower customer-addition numbers and a higher churn rate of late, as well as increased costs. TiVo last month said it widened its second-quarter loss as revenue fell and operating expenses increased. Shares of TiVo were recently down 9 cents at $9.13. The stock has fallen 13% in the past year. -By Nathan Becker, Dow Jones Newswires; 212-416-2855; nathan.becker@dowjones.com

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