LaCie, the premium brand from Seagate Technology plc (NASDAQ:
STX) and Porsche Design Group (Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG) today announced a new line of
LaCie® Porsche Design Drives. Housed in sleek all-aluminum
enclosures that reflect the signature Porsche Design style, the new
Mobile and Desktop Drives feature forward-thinking USB-C
connectivity with the highest capacities on the market in a compact
form factor.
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View the full release here:
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LaCie Porsche Design Desktop Drive
(Photo: Business Wire)
NEW USB-C CONNECTOR FOR NEXT-GENERATION COMPUTERS
The LaCie Porsche Design Drives offer the new USB-C connector
for next-generation computers like the latest MacBook®. This
feature makes the drive incredibly easy to connect, since both ends
of the cable are identical and the connector is reversible. As a
result, there is no wrong way to connect the drive to a USB-C
computer. The drives also deliver fast transfer speeds, so users
can drag and drop files and perform backups quickly. Plus, they are
compatible with standard USB 3.0 (Type-A) ports thanks to the
included adapter cable.
CHARGE YOUR LAPTOP WHILE CONNECTED TO THE DRIVE
By harnessing the power of USB 3.1, the LaCie Porsche Design
Desktop Drive will charge a compatible laptop’s battery* when the
drive’s power supply is connected to the wall outlet. Via a single
USB-C cable, users can power their notebook and access their drive
at the same time. With this feature, users will appreciate fewer
cables on their desktops, and they can conveniently leave their
laptop’s power cable in a briefcase or travel bag.
SLEEK, ALL-ALUMINUM ENCLOSURE BY PORSCHE DESIGN
Both the Mobile and Desktop Drives feature all-aluminum
enclosures. They make the products lightweight yet sturdy, while
the rounded corners, high-polish beveled edges and a sandblast
finish combine to form the distinctly Porsche Design modern and
elegant style. Beyond aesthetics, the solid aluminum enclosure is
also scratch resistant, protects the hard drive mechanics and
dissipates heat for optimal performance.
Since 2003, LaCie and Porsche Design have worked closely to
deliver products with flawless functionality in its purest form.
The sports and luxury-lifestyle brand and the leading technology
company complement one another, with technical influence from LaCie
and an exclusive and impeccable design presented by Porsche
Design.
“Discerning consumers value elegant design in their devices and
accessories,” said Dr. Christian Kurtzke, CEO, Porsche Design
Group. “These new drives meld high-tech materials with the sleek
visual purism of Porsche Design’s iconic style.”
“We are excited to continue our collaboration with Porsche
Design Group, one of the most well respected sports and
luxury-lifestyle groups,” said Lance Ohara, Senior Director of
Product Lifecycle Management for LaCie. “With the LaCie Porsche
Design Drives, we are bringing the latest USB-C technology to our
customers with a product that is superior in both form and
function.”
The LaCie Porsche Design Drives feature a two-year limited
warranty that includes comprehensive, complimentary web-based
resources, expert in-house technical support and worldwide repair
and/or replacement coverage. It is possible to upgrade this service
with warranty extensions and fast product replacement.
The LaCie Porsche Design Mobile Drive will be available in 1TB,
2TB and 4TB capacities starting at $109.95, whereas the LaCie
Porsche Design Desktop Drive comes in 4TB, 5TB and 8TB capacities
starting at $209.95. The drives will be available from March
through the LaCie Online Store and LaCie Resellers as well as from
Porsche Design Stores and Online.
About the Porsche Design GroupOn the way to becoming the
most desirable Sports and Luxury-Lifestyle Group
In 1963, Ferdinand Alexander Porsche designed the legendary
Porsche 911. Almost 10 years later, he embarked on a mission that
is still driving us today — to build a company that takes the
spirit of Porsche beyond the automotive, creating a new luxury
lifestyle for men and women.
Welcome to the world of the Porsche Design Group. A world that
remains eternally young, fresh, and cool by passionately driving
for innovation. A world of perfection and precision — designed by
the legendary Porsche Design Studio in Zell am See and Berlin.
Created by carefully selected manufacturers, particularly in
Germany and Italy, and by our own Porsche Design Timepieces AG in
Switzerland.
A world where new materials, innovative technologies, and fine
functional elegance blend into truly exclusive, iconic contemporary
design with supreme quality — challenging traditions with a clear
purpose: To enhance the performance, comfort, and health of today's
sophisticated professionals and tomorrow's successful leaders.
During business, leisure, sports and at home. Some call it luxury?
We call it essentials for a challenging future.
About
LaCie, the premium brand from Seagate Technology, designs
world-class external storage products for Apple and PC users. LaCie
differentiates itself with sleek design and unmatched technical
performance. Find out more at www.lacie.com.
* When the product is connected to a standard electrical wall
outlet, it delivers up to 30W of power to charge compatible laptops
such as the Apple® MacBook.
©2016 Seagate Technology LLC. All rights reserved. LaCie and the
LaCie logo are trademarks or registered trademarks of Seagate
Technology LLC or of its affiliated companies. Other trademarks or
registered trademarks are the property of their respective owners.
When referring to hard drive capacity, one terabyte, or TB, equals
one thousand billion bytes. Your computer’s operating system may
use a different standard of measurement and report a lower
capacity. In addition, some of the listed capacity is used for
formatting and other functions and will not be available for data
storage. The export or re-export of hardware or software containing
encryption may be regulated by the U.S. Department of Commerce,
Bureau of Industry and Security (for more information, visit
www.bis.doc.gov). Seagate reserves the right to change, without
notice, product offerings or specifications.
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version on businesswire.com: http://www.businesswire.com/news/home/20160105005160/en/
LaCieKristin MacRostie,
971-246-8210kmacrostie@lacie.comwww.lacie.com
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