Seagate Seven Honored With Gold by the Industrial Design Society of America’s 2015 International Design Excellence Award
August 27 2015 - 8:01AM
Business Wire
Seagate Technology plc (NASDAQ:STX), a world leader in storage
solutions, today announced that the popular Seagate Seven™ portable
external hard drive is the recipient of the Gold International
Design Excellence Award (IDEA) for the computer equipment category,
which is one of the world’s most prestigious design
competitions.
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Seagate Seven has been awarded Gold for
the 2015 International Design Excellence Award (Photo: Business
Wire)
The award-winning Seagate Seven drive is the slimmest way to
carry 500GB of data. Now also available in a 750GB capacity, the
product’s name is representative of the 7mm depth or z-height of
the drive. The simple industrial design of Seagate Seven is
intended to pay tribute to the roots of computer storage while
simultaneously celebrating the latest advancements in storage
innovation. The premium all-metal enclosure highlights the essence
of a bare hard drive, Seagate’s core competency for over 35 years.
Announced at the consumer electronics show in January this year,
the Seagate Seven has collected numerous accolades and awards for
its novel design concept.
More than 1,700 products from around the world entered IDEA
2015—as the competition marks its 35th year and IDSA celebrates its
50th anniversary. Seagate Seven portable hard drive was unveiled as
the Gold winner for the computer equipment category by the
Industrial Designers Society of America (IDSA) on August 22, 2015,
in a red carpet ceremony at the stunning Benaroya Hall in
Seattle.
“Seagate Seven has been a celebratory product for Seagate in
2015 that showcases how far we’ve come with the advancement of
storage technology. We are so pleased that the product has been
such a success and so well received by our customers as well as
those who are appreciative and the curators of product design,”
said Mark Whitby, senior vice president of Seagate consumer group.
“It is such a great honor to have been selected by the IDSA for
this prestigious award.”
New IDSA Board of Directors Chair John Barratt—a former IDEA
Jury Chair—calls the competition “the authority on design” and says
IDEA jurying is “the most rigorous and thoughtful” in the
world.
The IDEA Jury, led by Chair Matthew Marzynski, IDSA, met in June
at The Henry Ford Museum in Dearborn, MI to judge the 621
IDEA finalists. The result—28 Gold, 53 Silver and 83 Bronze awards.
In 20 IDEA categories, there were professional and student entries
from the United States and almost three-dozen other
countries—Australia to Austria; Estonia to Iran;
and Serbia to Somalia.
“When we look at a design, we’re not just looking at what’s
trendy or fashionable at the moment. We have the context of that
history of that long line of designers that came before us….,” said
Matthew Marzynski. “That collective knowledge exists within IDSA is
kind of like a living treasure.”
About IDSA
Founded in 1965, the nonprofit Industrial Designers Society of
America (IDSA) is one of the oldest and largest membership
organizations for industrial design professionals and students.
IDSA sponsors the annual International Design Excellence
Awards® (IDEA), the world’s most prestigious industrial design
honor, and events including an annual International
Conference; five District Design Conferences; and a
Medical Design Conference. IDSA produces a highly regarded flagship
publication INNOVATION.
IDSA’s flagship publication is highly regarded. IDSA has
thousands of members in dozens of chapters across the
United States and around the world. To learn more about IDSA,
visit www.idsa.org, and connect via Twitter @IDSA, and on
LinkedIn and Facebook.
About Seagate
Seagate creates space for the human experience by innovating how
data is stored, shared and used. Learn more
at www.seagate.com. Follow Seagate
on Twitter, Facebook, LinkedIn, Spiceworks, Google+ and
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©2015 Seagate Technology LLC. All rights reserved. Seagate,
Seagate Technology and the Seagate logo, are trademarks or
registered trademarks of Seagate Technology LLC or its affiliates
in the United States and/or other countries. All other trademarks
or registered trademarks are the property of their respective
owners. When referring to drive capacity, one gigabyte, or GB,
equals one billion bytes and one terabyte, or TB, equals one
thousand billion bytes. Your computer’s operating system may use a
different standard of measurement and report a lower capacity. In
addition, some of the listed capacity is used for formatting and
other functions and will not be available for data storage.
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Seagate Technology plcNathan Papadopulos,
408-658-1357nathan.papadopulos@seagate.com
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