TORONTO, Aug. 4, 2016 /CNW/ - Staples Canada has
launched an extensive TV, Radio, Digital and Cinema campaign in
time for its back-to-school season, highlighting the need for
affordable essentials to keep up with students during the school
year. Through various channels, the English commercial spots will
feature Staples Guy and will focus on making sure back-to-school
shopping is easy and affordable every step of the way.
"Every year we aim to improve the back-to-school experience for
our consumers, and to make it more memorable than the last," said
Craig Taylor, senior vice president
of ecommerce and marketing at Staples
Canada. "We are committed to offering the best resources on
all platforms, for all audiences, and to ensuring that our
campaigns are reflective of the support we offer in-store and
online."
The new back-to-school campaign targets moms trying to keep up
with their children, and is available for preview in English and
French on YouTube. It features 2 spots. The spots highlight the
likely truths that students will lose or destroy their schools
supplies and knapsack at one point or another, calling for another
trip to Staples for mom.
Fortunately, Staples lowest price
guarantee makes it easy and stress free to replace and replenish
school supplies throughout the year.
Flyers an Important Vehicle during Back-To-School
Although Staples is preparing a
robust digital campaign, the importance of flyers has been echoed
throughout communities as parents begin researching and planning
for the new school year. Flyers continue to be the number one
source of information for consumers with 70 per cent
preferring the printed version for receiving promotional
information and offers. Staples
releases both digital and print formats in order to reach all
audiences and satisfy all demands.
Staples Online Back-To-School Resource Centre Offers
Convenience
Staples.ca/backtoschool makes research and
shopping online easy and convenient. With students in mind, the
online centre features deals, essentials and tech for all ages,
catering to consumers every step of the way - from preschool to
high school and beyond. Last year, 25 per cent of activity
at the back-to-school centre came from mobile devices, proving that
consumers value efficiency and like to shop on-the-go. Overall
activity for the online centre increased 10 per cent from
the previous year.
Lowest Prices Guaranteed
Staples has all the back-to-school products
that students need at the guaranteed lowest prices. This year, the
retailer's in-store signage and digital advertising campaign will
focus on driving this message. The digital plays off the print
thought bubble creative and takes it to a text conversation between
a child and mom.
Throughout the season, customers can rely on Staples for:
- A 100% Lowest Price Guarantee - Staples matches any competitors' prices.
- AIR MILES Reward Miles - Customers and teachers can earn
AIR MILES reward miles on all in-store and online purchases. Plus,
they can earn Bonus AIR MILES reward miles throughout the season.
On August 27 customers can get 20X
AIR MILES when they spend $100 or
more at any Staples retail
location.
- Teacher Appreciation Days - Staples has 3 dedicated Teacher Appreciation
Days taking place on August 27,
September 3 and September 10, 2016 (dates differ in Quebec and Saskatchewan) where teachers can save 15% off
most in-store purchases, 10% off technology, plus they can save 10%
on any other day between August 22 and
September 11.
- Weekly Deals - Staples
will feature deals in its weekly flyer and online at
flyers.staples.ca
For more information on back-to-school at Staples, visit www.staples.ca/backtoschool.
Throughout the season, parents, students and teachers can join the
conversation around the latest trends, deals and back-to-school
hacks using #ThinkStaples.
About Staples Canada/Bureau en Gros
Staples Canada/Bureau en Gros makes it easy to
make more happen with more products and more ways to shop. Through
its world-class retail, online and delivery capabilities,
Staples lets customers shop
however and whenever they want, whether it's in-store, online, on
mobile devices, or through the company's innovative buy online,
pick up in store option. Staples
offers more products than ever, such as technology, facilities and
breakroom supplies, furniture, safety supplies, medical supplies,
and Copy and Print services. Consistently ranked as one of
Canada's top ten companies in
Marketing Magazine's Marketing/Leger Corporate Reputation Survey,
Staples/Bureau en Gros is
dedicated to offering customers the highest level of service.
Staples Canada/Bureau en Gros also
is invested in a number of corporate giving programs that actively
support environmental, educational and entrepreneurial initiatives
in Canadian communities from coast to coast.
Visit www.staples.ca for more information, or visit us on
Facebook and Twitter.
SOURCE Staples Canada Inc.