DENVER, Sept. 1, 2015 /PRNewswire/ -- eBags is
quickening the pace of digital innovation by teaming with Iterate
Studio, jointly creating a two-part Innovation Lab with resources
positioned in Denver, Silicon
Valley, India, and
Ukraine.
Recognized by retailers as an early pioneer of drop-ship (1999),
customer product reviews (1999), and A/B split testing (2000),
eBags' goal is to pioneer game-changing services by embracing the
new digital frontier which includes mobile services and the
Internet of Things (IoT).
"eBags' Innovation Lab consists of two elements," said
Mike Edwards, eBags new CEO, who was
most recently Staples' (NASDAQ: SPLS) EVP of Global Merchandising.
"The first is a Rapid Test Center designed to improve
the velocity and number of experiments conducted on eBags' websites
each month. This workflow will speed up our absorption of unique
digital tools that are proven to improve shopping for the 36
million people that visit our sites each year. The second is
a Digital R&D Lab that will deliver IoT
and business model enhancements for eBags."
Both Labs will leverage Iterate Studio and Iterate.ai. Iterate's
team uncovers, curates, and validates emerging digital technologies
from around the world. "Iterate Studio searches for technologies
that can be applied immediately to enhance digital journeys – for
shoppers and employees," said Brian
Sathianathan, Iterate's Chief Digital Officer, an early new
product leader involved in launching Apple's first iPhone. "As the
digital leader in the bags and accessories market, eBags is
proactively evaluating every digital touch point along the customer
journey -- between transactions -- looking for unique IoT and
mobile technologies born in places like MIT, Paris, and
Silicon Valley. Our goal is to help eBags maintain its
leadership position."
Edwards is transforming eBags from its pure play dot-com roots.
"Every retailer is challenged to develop leaders who embrace
change," Edwards added. "Companies and investors must actively
harness innovation and smart risk taking, while taking a
longer-term view toward transforming and winning. Traditional
approaches no longer work. We live in an ever-changing mobile
world that quickly adjusts to revolutionary technologies and
services like Nest, Snapchat, Uber and Airbnb. To succeed, a
company's culture needs to place a high value on data, customer
information, speed, and change."
About eBags
eBags.com is the leading online retailer
of handbags, luggage, backpacks, business cases, and accessories.
With over 23 million bags sold and more than 3 million unbiased
customer reviews, eBags features over 60,000 products from 550
brands, including the eBags Brand, Michael Kors, kate spade new
york, Fossil, Tumi, The North Face, JanSport, Herschel Supply Co.,
Vera Bradley, and Nike. For more
information, please visit http://www.ebags.com/ or email
Peter Cobb at PR@ebags.com.
About Iterate Studio
Located in Silicon Valley,
Denver-Boulder, and NYC, Iterate Studio is a
practitioner of Open Innovation in the digital space. Iterate
discovers and curates emerging technologies, then implements
proof-of-concept tests (a.k.a. proof-of-value tests) for its global
client base. For large companies, this reduces time, costs and
risks associated with analyzing and deploying innovative start-up
technologies. For press inquiries please
contact press@iteratestudio.com, follow Iterate on Twitter
@IterateStudio or visit http://www.IterateStudio.com and
http://www.Iterate.ai.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/ebags-launches-multiple-strategic-innovation-lab-initiatives-300135711.html
SOURCE eBags