Staples Announces Updates to Digital Properties
July 16 2015 - 06:57AM
Business Wire
Refresh of Staples.com, StaplesAdvantage.com
and Mobile Assets Provide Improved User Experience for Business
Customers
Staples, Inc. (NASDAQ: SPLS), one of the world’s largest
internet retailers, announced today the launch of new versions of
its online storefronts, Staples.com and StaplesAdvantage.com,
making it easier for businesses of all sizes to find the products
and services they need to make more happen. The refresh of
Staples.com features faster performance, a new interface designed
for easier navigation and expanded personalization. A leading edge
business to business site, the redesigned StaplesAdvantage.com has
an updated look and feel with a new homepage dashboard, streamlined
browsing and checkout.
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Available to customers by the end of July, the revamped
Staples.com will improve checkout, search and the overall
end-to-end experience to make for easier navigation and increased
customer satisfaction. Expanded personalization capabilities will
ensure businesses are shown more relevant content, product
recommendations and offers.
As part of this digital renewal, an enhanced adaptive design
provides the best of both worlds with speed and adaptability to any
type of device. Staples.com is particularly optimized for tablets,
allowing for full integration with storefronts optimized for mobile
commerce, so the customer can start and finish shopping wherever
and whenever is convenient for them.
“The new Staples.com will now change the way you browse,” said
Faisal Masud, executive vice president of global e-commerce for
Staples. “Pages have been de-cluttered of elements that were
distracting to the user before. You’ll now see a focus on the
features and information that customers care about the most, like
reviews, product images and delivery estimates.”
StaplesAdvantage.com, Staples’ B2B site, purpose-built for
businesses, is also making easy ordering happen with its complete
online redesign for desktop and tablet. The refresh launches a new
dashboard tool with customers’ need-to-know information, including
recent orders, order status, shopping lists, and products that may
need to be reordered. Time to reorder is based on the frequency
that the user purchases the product, doing the work for customers
to determine when particular items may be running low and need to
be restocked. The dashboard also displays action items including
orders that are pending approval, which can be approved in
one-click.
“The refreshed look and feel of StaplesAdvantage.com, from the
home page to order confirmation, will make it even easier for our
larger business customers to shop,” said Masud. “Users will
immediately notice an overall improved functionality of the site in
their digital shopping experience, allowing them to quickly and
efficiently get the products they need to succeed.”
The transformed website provides a more personalized experience,
with recommendations tailored to customer’s organizational needs,
helping them discover other products they may need, with a more
simplified check-out process. With an emphasis on streamlining the
customer experience online, browsing is now easier than ever with
consolidated categories and the ability to browse by industry.
Users can also view recently purchased items and a revamped deals
section that highlights the best savings opportunities for their
organization.
About Staples:
Staples makes it easy to make more happen with more products and
more ways to shop. Through its world-class retail, online and
delivery capabilities, Staples lets customers shop however and
whenever they want, whether it’s in-store, online or on mobile
devices. Staples offers more products than ever, such as
technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Copy and Print services. Staples
also offers free shipping for Staples Rewards Members, in most
cases overnight. Headquartered outside of Boston, Staples operates
in North and South America, Europe, Asia, Australia and New
Zealand. More information about Staples (SPLS) is available at
www.staples.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150716005114/en/
Staples, Inc.Shweta Agarwal,
508-253-8249Shweta.Agarwal@Staples.com
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