Staples Survey Reveals Small Businesses are Optimistic About 2015
March 10 2015 - 9:45AM
Business Wire
Small businesses plan to use promotional
marketing and technology to help drive profits
The majority of small business leaders (87%) are optimistic
about the year ahead according to a recent Staples’ small business
survey conducted online by Research Now. And leaders are focused on
results, with the top three small business goals in 2015:
increasing revenue (76%), driving profits (70%) and gaining more
customers (70%).
Promotional marketing (46%), better organization (38%) and
software technology upgrades (35%) are the top tactics small
businesses plan to use to meet these goals.
The survey also showed value is key to small businesses, with
nearly 90% saying they search for bargains in both their personal
and business lives. And small business leaders want to be rewarded
for their loyalty, with nearly 80 percent wanting to use vendors
that offer rewards and points that can be used toward future
purchases.
“At Staples, we’re committed to helping our small business
customers with new services, competitive prices and the great
products they need to make more happen in their business,” said
Alison Corcoran, senior vice president, marketing, North American
stores and online, Staples. “We’re a resource for small businesses
and have expanded new business services, adding Staples Business
Loans and Design Services, to help our customers succeed.”
Additional Staples Small Business
Survey facts:
- Manage costs: 25% of small
businesses plan to increase technology use to help manage business
costs.
- Improve marketing: Nearly half
of small businesses (47%) want to stop spending money on
ineffective marketing and promotional campaigns.
- Better customer service: More
than two thirds (68%) want to attract more customers this year, and
more than one third (38%) want to retain current customers
longer.
- Invest in employees: About one
third (32%) report they want to provide bonuses to their employees
as part of their 2015 plan, and 29% said they want to give their
employees a raise.
- Bargain hunters: The majority of
small business leaders are both bargain hunters in their personal
life (88%) as well as at their business (85%).
- Rewards: Most small businesses
leaders (79%) want to use vendors that offer rewards and points
that can be used toward future purchases.
- Products and services: More than
one third of small business leaders want to grow their business by
expanding their product line or services.
Staples Offers New Services for Small
Businesses
To help small business customers make more happen in 2015,
Staples has launched new business services including:
- Staples Business Loans powered by
Lendio to help small business with quick and easy access to
capital. Visit Staples.com/BusinessLoans to learn more.
- Staples Design Services at Copy &
Print Centers nationwide to help small businesses bring their
brands to life, from concept to creation, with professionally
designed logos and marketing materials. Visit
Staples.com/DesignServices to learn more.
- More Account™ to help small business
customers manage their cash flow and financing with purchase at
Staples.
- Plus an established suite of technology
support from Staples EasyTech™ Services, and the ability to earn
Staples Rewards on everything in the store and take advantage of
free shipping on Staples.com.
Methodology
The Staples 2015 small business survey was conducted online
within the United States by Research Now between January 3-February
6, 2015 among 999 small business leaders in each of the four
regions (Northeast, Midwest, South and West). For complete survey
methodology, please contact Carrie.McElwee@Staples.com.
About Staples
Staples makes it easy to make more happen with more products and
more ways to shop. Through its world-class retail, online and
delivery capabilities, Staples lets customers shop however and
whenever they want, whether it’s in-store, online, on mobile
devices, or through the company’s innovative buy online, pick-up in
store option. Staples offers more products than ever, such as
technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Copy and Print services.
Headquartered outside of Boston, Staples operates throughout North
and South America, Europe, Asia, Australia and New Zealand. More
information about Staples (SPLS) is available at
www.staples.com.
StaplesCarrie McElwee,
508-253-1405Carrie.McElwee@Staples.com
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