SONIC® Fancies Up the Hot Dog with New Croissant Dogs
June 30 2015 - 08:00AM
Business Wire
For a limited time, guests can enjoy a premium
beef hot dog, nestled in a soft and buttery croissant bun
SONIC Drive-In (NASDAQ: SONC) is bringing creativity and a
gourmet twist to one of America’s most iconic foods just in time
for National Hot Dog Month. For a limited time only, SONIC Drive-In
will introduce a brand new premium hot dog to its already popular
line-up of hot dogs: the Croissant Dog.
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SONIC Croissant Dog- Bacon Double Cheddar
(Photo: Business Wire)
In recent years, the croissant crossover trend has highlighted a
larger consumer desire for uniquely mismatched culinary concoctions
that perfectly marry the gourmet with the everyday. As the leading
provider of hot dogs in the QSR industry – one in every seven hot
dogs consumed outside of the home is eaten at one of its 3,500
drive-ins – SONIC leveraged its unrivaled hot dog expertise to
develop the Croissant Dog, a reimagined and reinvented premium take
on an American classic.
“SONIC has set the standard for tasty, high quality hot dogs in
the industry. With the Croissant Dog, we created an unexpected
twist that elevates flavor without losing what guests love about a
classic hot dog,” said Todd Smith, chief marketing officer at SONIC
Corp. “Our guests love SONIC for the variety we offer and treat
every visit as a chance to try something different. They love the
adventure our menu offers, and I think they will really enjoy what
we’ve come up with this time.”
SONIC’s new Croissant Dog features a premium beef hot dog in a
flaky, buttery croissant bun. In addition to the refined and
complex, yet approachable and scrumptious croissant bun, SONIC has
topped its newest creation with bacon, cheese and spicy or regular
mustard for a depth of flavor you won’t find in a hot dog at your
local ball park.
SONIC’s new Croissant Dog pairs perfectly with Tots and a SONIC
drink for one tasty meal, or enjoy one as a side or snack any time
of day, but only for a limited time.
About SONIC, America’s
Drive-In
SONIC, America’s Drive-In, is the nation's largest drive-in
restaurant chain serving more than 3 million customers every day.
Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and
operated by local business men and women. Over the past 60 years,
SONIC has delighted guests with signature menu items, more than 1.3
million drink combinations and friendly service by iconic Carhops.
SONIC received top honors as America's "#1 burger quick service
restaurant," ranking in the top 5 of all brands in the 2014 Temkin
Experience Ratings report. To learn more about Sonic Corp.
(NASDAQ/NM: SONC), please visit sonicdrivein.com or follow us
on Facebook and Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20150630005297/en/
for SONICMatthew Young,
512-542-2803Matthew.young@cohnwolfe.com
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