SONIC® and Kevin Durant Remix One-of-a-Kind Sweets with Thrilling Candy Slush Flavors
April 24 2015 - 12:00PM
Business Wire
SONIC offers 28 innovative flavors with Nerds
Candy®, Jolly Ranchers® and popping candy
SONIC® Drive-In (NASDAQ: SONC) is bringing back the popular and
refreshing line up of Slush Headquarters(SM) flavors for another
summer of fun, adding even more candy-inspired flavors to the mix,
with help from brand ambassador and NBA All Star, Kevin Durant.
More flavorful and sippable than a snow cone, SONIC’s icy treats
are flooding the drive-in with 28 different options made with real
fruit, exciting flavors and real candy including Nerds®, Jolly
Ranchers® and popping candy. The addition of two signature Kevin
Durant Slushes, including The All-Star™, made with blue raspberry
and Nerds with rainbow candy, and The Game Changer, made with
lemon, strawberries and Nerds with rainbow candy, make the second
year of Slush Headquarters at SONIC extra special.
SONIC's "The Game Changer" Slush (Photo:
Business Wire)
“Last year’s introduction of Nerds into our Slush line up was
hugely successful, which ultimately inspired us to experiment with
more candy flavors for the second year of Slush Headquarters,” said
Chef Claes Petersson, vice president of product innovation for
SONIC. “This year we’ve added two more nostalgic candies, including
Jolly Ranchers and Popping Candy, to satisfy our adventurous Slush
fans who appreciate something different and surprising in their icy
refreshment that you could only get at SONIC.”
Announced as SONIC’s brand ambassador last November, Kevin
Durant’s love for the Candy Slush with Nerds and rainbow candy
played no small part in his interest in working with SONIC.
“The best part of being a brand ambassador with Sonic has been
having a role in product creation, including my signature
Slush flavors,” said Durant. “The All-Star and The Game Changer are
both great – keep an eye out later this summer for
another surprise flavor.”
In addition to classic flavors like Grape and Watermelon, SONIC
guests can order any of the 28 Slush flavors complete with real
candies mixed right in, including Nerds with rainbow candy, Jolly
Ranchers and popping candy. Beyond the Slush Headquarters official
flavors, guests are invited and encouraged to mix and match flavors
to create their own perfect combination. To take it up another
notch, guests can add SONIC's Real Ice Cream for a smooth Real Ice
Cream Slush.
SONIC Slush Headquarters is the ultimate frozen stop all summer
long for a limited time only, offering half-price Slushes during
Happy Hour from 2 to 4 p.m., every day at participating
locations.
About SONIC, America’s Drive-In
SONIC, America’s Drive-In, is the nation's largest drive-in
restaurant chain serving more than 3 million customers every day.
Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and
operated by local business men and women. Over the past 60 years,
SONIC has delighted guests with signature menu items, more than 1.3
million drink combinations and friendly service by iconic Carhops.
To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit
sonicdrivein.com or follow us on Facebook and Twitter.
SONC-M
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150424005656/en/
for SONIC Drive-InMatthew Young,
512-542-2802Matthew.Young@cohnwolfe.comorChristi Woodworth,
405-225-5602Vice President of Public
RelationsChristi.Woodworth@sonicdrivein.com
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