Mobile Content Payloads Growing at More Than Six Per Cent Per Subscriber Per Month
February 21 2016 - 06:01PM
Business Wire
Synchronoss charts the velocity of the mobile
content explosion – overall amount of content stored grows 55% in
last ten months, 16GB smartphones almost full
Synchronoss Technologies, Inc. (NASDAQ:SNCR) today reveals
the velocity of the global mobile content explosion for the first
time. By closely analysing the habits of more than 30 million
consumers, combined with an independent study from 451 Research,
Synchronoss conservatively estimates that the net amount of content
that the ‘average’ consumer creates and stores is increasing by
more than 6 per cent each month. This rate of increase will prove
too great for the most popular smartphones on the market that boast
just 16GB of storage capacity.
The top level findings of Synchronoss’ study, ‘Containing the
Content Explosion’ make critical reading for mobile industry
executives. In the ten month period between April 2015 and January
2016, Synchronoss tracked the following trends amongst 30 million
global users of its Synchronoss’ Personal Cloud platform:
- The average amount of user content
created and stored per subscriber increased by 55%, an average
month-on-month increase of more than 6%
- The average number of videos created
and stored per subscriber grew by 62% (average of 14 videos per
person increased to 22 per person)
- The average number of images created
and stored per subscriber increased 48% (average of 518 images per
person grew to 769 per person)
In addition, independent analysis of US mobile smartphone user
behavior by 451 Research, conducted in January 2016, reveals:
- The average US smartphone user takes up
10.8GB of storage capacity on their device
- This amount of content is expected to
increase by approximately 8% per month (911MB)
- Photos currently take up 3.6GB on
average, videos take up 3.7GB, apps take up 900MB
By combining both 451 Research and proprietary Synchronoss
datasets to get an overall view, Synchronoss conservatively
estimates the amount of customer content created and stored is
increasing at more than 6% per subscriber, per month. At this rate,
a typical smartphone with 16GB of capacity (that has 12GB of
general capacity for content storage) will be full in less than 2
months from now.
“This exponential rise in mobile content presents huge
challenges for carriers in helping consumers manage their valuable
personal content,” says Ted Woodbery, VP Marketing and Product
Strategy at Synchronoss Technologies. “The mobile industry is on
the cusp of several new innovations which will drive heavier
content creation at a faster rate. This will quickly outstrip the
limited storage capacity remaining on most popular smartphones
today.”
Anticipated technology advancements including 4K HD mobile video
and audio, advancements in camera capability and faster processing
power will all add significant weight to content payloads.
According to 451 Research, better content quality and improved
device capabilities will accelerate consumer content creation and
storage amongst US smartphone users. The biggest catalyst for
greater content generation however is the availability of increased
storage, either on-device or in the cloud.
Woodbery continues: “If you combine all the factors driving
content generation, a historical monthly user content growth rate
of around 6% starts to look extremely conservative. No one can
accurately predict the likely impact, but monthly double digit
growth in content creation and storage per subscriber look all but
guaranteed. Deploying white label cloud technology is the only way
carriers can deliver the storage elasticity, data backup and
restore functionality to maintain a differentiated customer
experience.”
This seamless user experience is also a key feature of the
Synchronoss Personal Cloud solution, which is used by some of the
world’s biggest operators, including AT&T, Verizon, Vodafone,
Orange and SingTel, to provide their subscribers with an
own-branded cloud service that automatically backs up, synchronizes
and stores all their personal contacts, content and data, for
accessing across a range of different devices. Synchronoss Personal
Cloud is device and OS-agnostic, and is able to support a broad
range of devices, mobile Operating Systems and connectivity types –
including 3G, LTE and Wi-Fi.
About Synchronoss Technologies, Inc.
Synchronoss (NASDAQ: SNCR) is the mobile innovation leader that
provides personal cloud solutions and software-based activation for
connected devices across the globe. The company’s proven and
scalable technology solutions allow customers to connect,
synchronize and activate connected devices and services that
empower enterprises and consumers to live in a connected world. For
more information visit us at www.synchronoss.com.
The Synchronoss logo, Synchronoss and Synchronoss Integrated
Life are trademarks of Synchronoss Technologies, Inc. All other
trademarks are property of their respective owners.
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Synchronoss Technologies, Inc.Media:Stacie Hiras,
+1 908-674-0758Stacie.hiras@synchronoss.comorInvestor:Seth
Potter, +1 646-277-1230investor@synchronoss.com