UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): April 28, 2015 (April 28, 2015)

 

SIRIUS XM HOLDINGS INC.

(Exact Name of Registrant as Specified in its Charter)

 

Delaware 001-34295 38-3916511
(State or other Jurisdiction
of Incorporation)  
(Commission File Number) (I.R.S. Employer
Identification No.)  
     
1221 Avenue of the Americas, 36th Fl., New York, NY 10020
(Address of Principal Executive Offices) (Zip Code)

 

Registrant’s telephone number, including area code: (212) 584-5100

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 

Item 2.02 Results of Operations and Financial Condition

 

On April 28, 2015, we reported our financial and operating results for the three months ended March 31, 2015. These results are discussed in the press release attached hereto as Exhibit 99.1, which is incorporated by reference in its entirety.

 

Item 7.01 Regulation FD Disclosure.

 

The first quarter 2015 financial information about our subsidiary, Sirius XM Radio Inc., will be posted to our website at investor.siriusxm.com. Sirius XM Radio Inc. is furnishing this information in order to comply with the reporting obligations in the indentures governing its outstanding notes.

 

* * *

 

The information in this Current Report on Form 8-K, including Exhibit 99.1 hereto, is being furnished pursuant to Item 2.02 and Item 7.01 of Form 8-K, as applicable, and shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing made by the Company under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 

Item 9.01 Financial Statements and Exhibits

 

(d) Exhibits.

 

The Exhibit Index attached hereto is incorporated herein.

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  SIRIUS XM HOLDINGS INC.  
       
  By: /s/ Patrick L. Donnelly  
    Patrick L. Donnelly  
    Executive Vice President, General Counsel and Secretary  

 

Dated: April 28, 2015

 

EXHIBITS

 

Exhibit   Description of Exhibit
     
99.1   Press Release dated April 28, 2015
 


Exhibit 99.1

 

 

 

SiriusXM Reports First Quarter 2015 Results

 

First Quarter Revenue Increases 8% to $1.08 Billion
Net Income Climbs 12% to $106 Million
Adjusted EBITDA Jumps 19% to a Record $399 Million
Free Cash Flow Reaches $276 Million, up 24%
Company Increases 2015 Guidance for Revenue and Subscribers

 

NEW YORK – April 28, 2015 – SiriusXM today announced first quarter 2015 operating and financial results, including record first quarter revenue of $1.08 billion, up 8% versus the first quarter of 2014.

 

Net income was $106 million, up 12% from $94 million in the first quarter of 2014. Net income per diluted common share was $0.02 in the first quarter of 2015 and 2014. Adjusted EBITDA was $399 million in the first quarter of 2015, up 19% from $335 million in the first quarter of 2014.

 

“The year is off to a fantastic start at SiriusXM. We are increasing our subscriber guidance to approximately 1.4 million net additions and revenue guidance to approximately $4.47 billion after reporting our best first quarter for self-pay subscriber additions since 2008. Our results demonstrate that SiriusXM’s bundle of live news and sports, exclusive talk and comedy, and curated, commercial-free music is resonating with more and more consumers every day,” said Jim Meyer, Chief Executive Officer, SiriusXM.

 

“This month, we have aired great live performances from the Coachella music festival and exclusive programming from the Masters golf tournament. Later this year, we will introduce new channels led by Andy Cohen and Pitbull. We continually seek to add new and exclusive talent, shows, and channels that speak to our growing base of paying subscribers,” added Meyer.

 

FIRST QUARTER 2015 HIGHLIGHTS

 

Subscriber growth off to a strong start. SiriusXM added 431 thousand net new subscribers in the first quarter, a 61% increase from the 267 thousand net new subscribers added in the first quarter of 2014. Self-pay net subscriber additions were 394 thousand in the first quarter of 2015 compared to 173 thousand in the first quarter of 2014. Marking the strongest first quarter for self-pay subscriber growth since 2008.
First quarter EBITDA climbs 19%. Adjusted EBITDA of $399 million in the first quarter of 2015 was the highest quarterly amount in the company’s history, an increase of 19% over the $335 million reported in the first quarter of 2014. Adjusted EBITDA margin was 37%, also the highest in the company’s history.
 
Free cash flow per diluted share climbs strongly. Free cash flow of $276 million was up 24% from $223 million in the first quarter of 2014. Driven by higher cash flow and a lower share count from the share repurchase program, free cash flow per diluted share climbed an even stronger 36% to 4.9 cents in the first quarter of 2015, up from 3.6 cents in the first quarter of 2014.

 

“We repurchased 144 million shares for $534 million during the first quarter and continue to see our shares as an attractive investment. With our growing free cash flow, the successful placement of $1 billion of 5.375% Senior Notes in March, and $1.25 billion of unused revolver capacity, we have plenty of liquidity to continue returning capital to shareholders while maintaining prudent leverage. In just over two years since we began our capital return program with a special dividend, we have paid our shareholders nearly $5.3 billion and retired nearly 22% of our then outstanding shares,” noted David Frear, Chief Financial Officer, SiriusXM.

 

INCREASED 2015 GUIDANCE

 

The company increased its 2015 guidance for revenue and subscribers, originally given on January 7, 2015, and reiterated its guidance for adjusted EBITDA and free cash flow:

 

Net subscriber additions of approximately 1.4 million,
Revenue of approximately $4.47 billion,
Adjusted EBITDA of approximately $1.6 billion, and
Free cash flow of approximately $1.25 billion.
 

FIRST QUARTER 2015 RESULTS

 

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(UNAUDITED)

 

   For the Three Months Ended
March 31,
 
(in thousands, except per share data)  2015   2014 
         
Revenue:          
Subscriber revenue  $911,470   $851,436 
Advertising revenue   26,873    22,214 
Equipment revenue   24,841    23,978 
Other revenue   117,806    100,083 
Total revenue   1,080,990    997,711 
Operating expenses:          
Cost of services:          
Revenue share and royalties   212,978    195,411 
Programming and content   71,146    74,870 
Customer service and billing   92,097    91,069 
Satellite and transmission   21,304    21,380 
Cost of equipment   8,845    7,804 
Subscriber acquisition costs   122,260    123,022 
Sales and marketing   78,744    76,327 
Engineering, design and development   14,960    15,911 
General and administrative   79,823    76,243 
Depreciation and amortization   65,027    68,267 
Total operating expenses   767,184    750,304 
Income from operations   313,806    247,407 
Other income (expense):          
Interest expense, net of amounts capitalized   (69,908)   (54,092)
Interest and investment income   981    4,349 
Loss on change in value of derivatives   -    (27,023)
Other (loss) income   (258)   95 
Total other expense   (69,185)   (76,671)
Income before income taxes   244,621    170,736 
Income tax expense   (138,929)   (76,748)
Net income  $105,692   $93,988 
Foreign currency translation adjustment, net of tax   -    118 
Total comprehensive income  $105,692   $94,106 
Net income per common share:          
Basic  $0.02   $0.02 
Diluted  $0.02   $0.02 
Weighted average common shares outstanding:          
Basic   5,570,748    6,094,784 
Diluted   5,639,838    6,173,848 
 

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

 

   As of March 31,   As of December 31, 
   2015   2014 
(in thousands, except per share data)  (unaudited)     
ASSETS          
Current assets:          
Cash and cash equivalents  $482,043   $147,724 
Receivables, net   219,421    220,579 
Inventory, net   22,937    19,397 
Prepaid expenses   135,960    116,336 
Related party current assets   3,374    4,344 
Deferred tax asset   937,767    1,038,603 
Other current assets   2,242    2,763 
Total current assets   1,803,744    1,549,746 
Property and equipment, net   1,477,657    1,510,112 
Long-term restricted investments   9,888    5,922 
Deferred financing fees, net   12,909    12,021 
Intangible assets, net   2,631,823    2,645,046 
Goodwill   2,205,107    2,205,107 
Related party long-term assets   -    3,000 
Long-term deferred tax asset   402,279    437,736 
Other long-term assets   6,602    6,819 
Total assets  $8,550,009   $8,375,509 
LIABILITIES AND STOCKHOLDERS’ EQUITY          
Current liabilities:          
Accounts payable and accrued expenses  $548,863   $587,755 
Accrued interest   67,750    80,440 
Current portion of deferred revenue   1,668,484    1,632,381 
Current portion of deferred credit on executory contracts   558    1,394 
Current maturities of long-term debt   7,546    7,482 
Related party current liabilities   4,860    4,340 
Total current liabilities   2,298,061    2,313,792 
Deferred revenue   156,102    151,901 
Long-term debt   5,101,886    4,493,863 
Related party long-term liabilities   12,925    13,635 
Other long-term liabilities   92,857    92,481 
Total liabilities   7,661,831    7,065,672 
Stockholders’ equity:          
Common stock, par value $0.001; 9,000,000 shares authorized; 5,513,664 and 5,653,529 shares issued; 5,507,239 and 5,646,119 outstanding at March 31, 2015 and December 31, 2014, respectively   5,514    5,653 
Accumulated other comprehensive loss, net of tax   (402)   (402)
Additional paid-in capital   6,243,166    6,771,554 
Treasury stock, at cost; 6,425 and 7,410 shares of common stock at March 31, 2015 and December 31, 2014, respectively   (24,858)   (26,034)
Accumulated deficit   (5,335,242)   (5,440,934)
Total stockholders’ equity   888,178    1,309,837 
Total liabilities and stockholders’ equity  $8,550,009   $8,375,509 
 

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

 

   For the Three Months Ended March 31,
(in thousands)  2015  2014
Cash flows from operating activities:          
Net income  $105,692   $93,988 
Adjustments to reconcile net income to net cash provided by operating activities:          
Depreciation and amortization   65,027    68,267 
Non-cash interest expense, net of amortization of premium   1,852    5,231 
Provision for doubtful accounts   10,885    10,634 
Amortization of deferred income related to equity method investment   (694)   (694)
Gain on unconsolidated entity investments, net   -    (4,326)
Dividend received from unconsolidated entity investment   3,778    4,222 
Loss on change in value of derivatives   -    27,023 
Share-based payment expense   19,417    18,240 
Deferred income taxes   136,294    74,565 
Other non-cash purchase price adjustments   (836)   (945)
Changes in operating assets and liabilities:          
Receivables   (9,727)   (11,080)
Inventory   (3,540)   (5,124)
Related party assets   192    654 
Prepaid expenses and other current assets   (19,102)   (15,682)
Other long-term assets   215    718 
Accounts payable and accrued expenses   (27,918)   (68,168)
Accrued interest   (12,690)   15,291 
Deferred revenue   40,304    34,861 
Related party liabilities   503    177 
Other long-term liabilities   377    3,538 
Net cash provided by operating activities   310,029    251,390 
           
Cash flows from investing activities:          
Additions to property and equipment   (29,831)   (28,601)
Purchases of restricted and other investments   (3,966)   - 
Acquisition of business, net of cash acquired   -    1,144 
Net cash used in investing activities   (33,797)   (27,457)
           
Cash flows from financing activities:          
Proceeds from exercise of stock options   -    259 
Taxes paid in lieu of shares issued for stock-based compensation   (12,711)   (4,229)
Proceeds from long-term borrowings and revolving credit facility, net of costs   1,263,745    - 
Repayment of long-term borrowings and revolving credit facility   (657,731)   (152,528)
Common stock repurchased and retired   (535,216)   (81,069)
Net cash provided by (used in) financing activities   58,087    (237,567)
Net increase (decrease) in cash and cash equivalents   334,319    (13,634)
Cash and cash equivalents at beginning of period   147,724    134,805 
Cash and cash equivalents at end of period  $482,043   $121,171 

 

Key Operating Metrics

 

The following table contains our key operating metrics based on our adjusted results of operations for the three months ended March 31, 2015 and 2014, respectively. Subscribers and subscription related revenues and expenses associated with our connected vehicle services are not included in our subscriber count or subscriber-based operating metrics:

 
   Unaudited
   For the Three Months Ended March 31,
(in thousands, except per subscriber and per installation amounts)   2015   2014
Self-pay subscribers   22,917    21,255 
Paid promotional subscribers   4,826    4,571 
Ending subscribers (a)   27,742    25,826 
           
Self-pay subscribers   394    173 
Paid promotional subscribers   37    93 
Net additions (a)   431    267 
           
Daily weighted average number of subscribers   27,406    25,602 
           
Average self-pay monthly churn   1.8%   1.9%
           
New vehicle consumer conversion rate   40%   42%
           
ARPU  $12.26   $12.18 
SAC, per installation  $33   $35 
Customer service and billing expenses, per average subscriber  $1.01   $1.09 
Free cash flow  $276,232   $222,789 
Adjusted EBITDA  $399,227   $334,782 

(a) Note: Amounts may not sum as a result of rounding.

 

Glossary

 

Adjusted EBITDA - EBITDA is defined as net income before interest and investment income (loss); interest expense, net of amounts capitalized; income tax expense and depreciation and amortization. We adjust EBITDA to exclude the impact of other income and expense, loss on extinguishment of debt, loss on change in value of derivatives as well as certain other charges discussed below. This measure is one of the primary Non-GAAP financial measures on which we (i) evaluate the performance of our businesses, (ii) base our internal budgets and (iii) compensate management. Adjusted EBITDA is a Non-GAAP financial performance measure that excludes (if applicable): (i) certain adjustments as a result of the purchase price accounting for the merger of Sirius and XM, (ii) depreciation and amortization and (iii) share-based payment expense. The purchase price accounting adjustments include: (i) the elimination of deferred revenue associated with the investment in XM Canada, (ii) recognition of deferred subscriber revenues not recognized in purchase price accounting, and (iii) elimination of the benefit of deferred credits on executory contracts, which are primarily attributable to third party arrangements with an OEM and programming providers. We believe adjusted EBITDA is a useful measure of the underlying trend of our operating performance, which provides useful information about our business apart from the costs associated with our physical plant, capital structure and purchase price accounting. We believe investors find this Non-GAAP financial measure useful when analyzing our results and comparing our operating performance to the performance of other communications, entertainment and media companies. We believe investors use current and projected adjusted EBITDA to estimate our current and prospective enterprise value and to make investment decisions. Because we fund and build-out our satellite radio system through the periodic raising and expenditure of large amounts of capital, our results of operations reflect significant charges for depreciation expense. The exclusion of depreciation and amortization expense is useful given significant variation in depreciation and amortization expense that can result from the potential variations in estimated useful lives, all of which can vary widely across different industries or among companies within the same industry. We also believe the exclusion of share-based payment expense is useful given share-based payment expense is not directly related to the operational conditions of our business.

 

Adjusted EBITDA has certain limitations in that it does not take into account the impact to our statements of comprehensive income of certain expenses, including share-based payment expense and certain purchase price accounting for the merger of Sirius and XM. We endeavor to

 

compensate for the limitations of the Non-GAAP measure presented by also providing the comparable GAAP measure with equal or greater prominence and descriptions of the reconciling items, including quantifying such items, to derive the Non-GAAP measure. Investors that wish to compare and evaluate our operating results after giving effect for these costs, should refer to net income as disclosed in our unaudited consolidated statements of comprehensive income. Since adjusted EBITDA is a Non-GAAP financial performance measure, our calculation of adjusted EBITDA may be susceptible to varying calculations; may not be comparable to other similarly titled measures of other companies; and should not be considered in isolation, as a substitute for, or superior to measures of financial performance prepared in accordance with GAAP. The reconciliation of net income to the adjusted EBITDA is calculated as follows (in thousands):

 

   Unaudited
   For the Three Months Ended
March 31,
   2015  2014
Net income (GAAP):  $105,692   $93,988 
Add back items excluded from Adjusted EBITDA:          
Purchase price accounting adjustments:          
Revenues   1,813    1,813 
Operating expenses   (836)   (945)
Share-based payment expense (GAAP)   19,417    18,240 
Depreciation and amortization (GAAP)   65,027    68,267 
Interest expense, net of amounts capitalized (GAAP)   69,908    54,092 
Interest and investment income (GAAP)   (981)   (4,349)
Loss on change in value of derivatives (GAAP)   -    27,023 
Other loss (income) (GAAP)   258    (95)
Income tax expense (GAAP)   138,929    76,748 
Adjusted EBITDA  $399,227   $334,782 

 

Adjusted Revenues and Operating Expenses - We define this Non-GAAP financial measure as our actual revenues and operating expenses adjusted to exclude the impact of certain purchase price accounting adjustments from the merger of Sirius and XM and share-based payment expense. We use this Non-GAAP financial measure to manage our business, to set operational goals and as a basis for determining performance-based compensation for our employees. The following tables reconcile our actual revenues and operating expenses to our adjusted revenues and operating expenses for the three months ended March 31, 2015 and 2014:

 
   Unaudited For the Three Months Ended March 31, 2015
(in thousands)  As Reported  Purchase Price
Accounting
Adjustments
  Allocation of
Share-based
Payment Expense
  Adjusted
                 
Revenue:                    
Subscriber revenue  $911,470   $-   $-   $911,470 
Advertising revenue   26,873    -    -    26,873 
Equipment revenue   24,841    -    -    24,841 
Other revenue   117,806    1,813    -    119,619 
Total revenue  $1,080,990   $1,813   $-   $1,082,803 
Operating expenses                    
Cost of services:                    
Revenue share and royalties  $212,978   $-   $-   $212,978 
Programming and content   71,146    836    (2,227)   69,755 
Customer service and billing   92,097    -    (695)   91,402 
Satellite and transmission   21,304    -    (937)   20,367 
Cost of equipment   8,845    -    -    8,845 
Subscriber acquisition costs   122,260    -    -    122,260 
Sales and marketing   78,744    -    (3,744)   75,000 
Engineering, design and development   14,960    -    (2,134)   12,826 
General and administrative   79,823    -    (9,680)   70,143 
Depreciation and amortization (a)   65,027    -    -    65,027 
Share-based payment expense   -    -    19,417    19,417 
Total operating expenses  $767,184   $836   $-   $768,020 

 

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and amortization associated with the $785,000 stepped up basis in property, equipment and intangible assets as a result of the merger of Sirius and XM. The increased depreciation and amortization for the three months ended March 31, 2015 was $9,000.

 

   Unaudited For the Three Months Ended March 31, 2014
(in thousands)  As Reported  Purchase Price
Accounting
Adjustments
  Allocation of
Share-based
Payment Expense
  Adjusted
                 
Revenue:                    
Subscriber revenue  $851,436   $-   $-   $851,436 
Advertising revenue   22,214    -    -    22,214 
Equipment revenue   23,978    -    -    23,978 
Other revenue   100,083    1,813    -    101,896 
Total revenue  $997,711   $1,813   $-   $999,524 
Operating expenses                    
Cost of services:                    
Revenue share and royalties  $195,411   $-   $-   $195,411 
Programming and content   74,870    945    (2,215)   73,600 
Customer service and billing   91,069    -    (577)   90,492 
Satellite and transmission   21,380    -    (946)   20,434 
Cost of equipment   7,804    -    -    7,804 
Subscriber acquisition costs   123,022    -    -    123,022 
Sales and marketing   76,327    -    (3,566)   72,761 
Engineering, design and development   15,911    -    (1,926)   13,985 
General and administrative   76,243    -    (9,010)   67,233 
Depreciation and amortization (a)   68,267    -    -    68,267 
Share-based payment expense   -    -    18,240    18,240 
Total operating expenses  $750,304   $945   $-   $751,249 

 

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and amortization associated with the $785,000 stepped up basis in property, equipment and intangible assets as a result of the merger of Sirius and XM. The increased depreciation and amortization for the three months ended March 31, 2014 was $10,000.

 

Adjusted Cash Operating Expenses - We define this Non-GAAP financial measure as our actual operating expenses adjusted to exclude the impact of certain purchase price accounting adjustments from the merger of Sirius and XM, depreciation and amortization expense, and share-based payment expense. The following table reconciles our actual operating expenses to our adjusted cash operating expenses for the three months ended March 31, 2015 and 2014:

 

   Unaudited
   For the Three Months Ended
March 31,
   2015  2014
Operating expenses (GAAP):  $767,184   $750,304 
Items excluded from adjusted cash operating expenses:          
Purchase price accounting adjustments   836    945 
Share-based payment expense (GAAP)   (19,417)   (18,240)
Depreciation and amortization (GAAP)   (65,027)   (68,267)
Adjusted cash operating expenses  $683,576   $664,742 

 

ARPU - is derived from total earned subscriber revenue, advertising revenue and other subscription-related revenue, excluding revenue associated with our connected vehicle business, divided by the number of months in the period, divided by the daily weighted average number of subscribers for the period. Other subscription-related revenue includes the U.S. Music Royalty Fee. ARPU is calculated as follows (in thousands, except per subscriber amounts):

 

   Unaudited
   For the Three Months Ended
March 31,
   2015  2014
Subscriber revenue, excluding connected vehicle (GAAP)  $888,381   $832,804 
Add: advertising revenue (GAAP)   26,873    22,214 
Add: other subscription-related revenue (GAAP)   92,654    80,768 
   $1,007,908   $935,786 
Daily weighted average number of subscribers   27,406    25,602 
ARPU  $12.26   $12.18 

 

Average self-pay monthly churn - is defined as the monthly average of self-pay deactivations for the period divided by the average number of self-pay subscribers for the period.

 

Customer service and billing expenses, per average subscriber - is derived from total customer service and billing expenses, excluding connected vehicle customer service and billing expenses and share-based payment expense, divided by the number of months in the period, divided by the daily weighted average number of subscribers for the period. We believe the exclusion of share-based payment expense in our calculation of customer service and billing expenses, per average subscriber, is useful as share-based payment expense is not directly related to the operational conditions that give rise to variations in the components of our customer service and billing expenses. Customer service and billing expenses, per average subscriber, is calculated as follows (in thousands, except per subscriber amounts):

 
  

Unaudited

   For the Three Months Ended
March 31,
   2015  2014
Customer service and billing expenses, excluding connected vehicle (GAAP)  $84,061   $84,103 
Less: share-based payment expense (GAAP)   (695)   (577)
   $83,366   $83,526 
Daily weighted average number of subscribers   27,406    25,602 
Customer service and billing expenses, per average subscriber  $1.01   $1.09 

 

Free cash flow and free cash flow per diluted share - are derived from cash flow provided by operating activities, capital expenditures and restricted and other investment activity. The calculation for free cash flow and free cash flow per diluted share are as follows (in thousands, except per share data):

 

   Unaudited
   For the Three Months Ended
March 31,
   2015  2014
Cash Flow information          
Net cash provided by operating activities  $310,029   $251,390 
Net cash used in investing activities  $(33,797)  $(27,457)
Net cash provided by (used in) financing activities  $58,087   $(237,567)
Free Cash Flow          
Net cash provided by operating activities  $310,029   $251,390 
Additions to property and equipment   (29,831)   (28,601)
Purchases of restricted and other investments   (3,966)   - 
Free cash flow  $276,232   $222,789 
Diluted weighted average common shares outstanding   5,639,838    6,173,848 
Free cash flow per diluted share  $0.049   $0.036 

 

New vehicle consumer conversion rate - is defined as the percentage of owners and lessees of new vehicles that receive our satellite radio service and convert to become self-paying subscribers after the initial promotion period. At the time satellite radio enabled vehicles are sold or leased, the owners or lessees generally receive trial subscriptions ranging from three to twelve months. We measure conversion rate three months after the period in which the trial service ends. The metric excludes rental and fleet vehicles.

 

Subscriber acquisition cost, per installation - or SAC, per installation, is derived from subscriber acquisition costs and margins from the sale of radios and accessories, excluding purchase price accounting adjustments, divided by the number of satellite radio installations in new vehicles and shipments of aftermarket radios for the period. Purchase price accounting adjustments associated with the merger of Sirius and XM include the elimination of the benefit of amortization of deferred credits on executory contracts recognized at the merger date attributable to an OEM. SAC, per installation, is calculated as follows (in thousands, except per installation amounts):

 

   Unaudited
   For the Three Months Ended
March 31,
   2015  2014
Subscriber acquisition costs (GAAP)  $122,260   $123,022 
Less: margin from direct sales of radios and accessories (GAAP)   (15,996)   (16,174)
   $106,264   $106,848 
Installations   3,221    3,079 
SAC, per installation  $33   $35 

 

###

 

About SiriusXM

 

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has 27.7 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and at shop.siriusxm.com. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™, SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, and XMWX Marine™. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

 

On social media, join the SiriusXM community on Facebook, Twitter, Instagram, and YouTube.

 

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.  Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “believe,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning.  Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control.  Actual results may differ materially from the results anticipated in these forward-looking statements. 

 

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements:  our competitive position versus other radio and audio service providers; our ability to attract and retain subscribers, which is uncertain; our dependence upon the auto industry; general economic conditions; changes in consumer protection laws and their enforcement; the security of the personal information about our customers; other existing or future government laws and regulations could harm our business; failure of our satellites would significantly damage our business; the interruption or failure of our information technology and communications systems; royalties we pay for music rights, which increase over time; the unfavorable outcome of pending or future litigation; our failure to realize benefits of acquisitions or other strategic initiatives; rapid technological and industry changes; failure of third parties to perform; failure to comply with FCC requirements; modifications to our business plans; our indebtedness; and our principal stockholder has significant influence over our management and over actions requiring stockholder approval and its interests may differ from interests of other holders of our common stock.  Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2014, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC’s Internet site (http://www.sec.gov).  The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

 

E - SIRI

 

Contact Information for Investors and Financial Media:

 

Investors:

 

Hooper Stevens

212 901 6718

hooper.stevens@siriusxm.com

 

Media:

 

Patrick Reilly

212 901 6646

patrick.reilly@siriusxm.com

 
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