NEW YORK, August 10, 2016 /PRNewswire/ --
The race to reach as many users via live streaming has been a
massive priority to social media companies in 2016. According to a
report by MarketsandMarkets, video streaming is growing rapidly, in
particular users watching on-demand videos, watching live events
and communicating through video conferencing. The report headlines
that the global video streaming market can grow from USD
$30.29Billion in 2016 to USD
$70.05Billion by 2021 at a compound
annual growth rate of 18.3% during the forecast period.
Facebook Inc. (NASDAQ: FB), Twitter Inc.
(NASDAQ: TWTR), ChineseInvestors.com Inc.
(OTC: CIIX), SINA Corp. (NASDAQ: SINA),
Weibo Corp. (NASDAQ: WB)
The rapid growth of live video streaming has been on the
forefront of many tech start-ups, small businesses and large
capitalized companies. The real-time allure has alerted Silicon
Valley and beyond to focus their attentions in 2016.
Large social media companies like Twitter Inc. (NASDAQ:
TWTR) have capitalized on the Live Streaming madness by inking
deals with big sports companies like the National Football League
and National Basketball Association this year. In addition, Twitter
also inked a deal with Bloomberg Media just last month. Facebook
Inc. (NASDAQ: FB), one of the largest social media companies in
the world, also inked deals with over 100 celebrities and media
companies to produce videos for Facebook Live, which has shown
tremendous user growth this year.
Small companies like ChineseInvestors.com Inc. (OTCQB:
CIIX) are also seeing the potential of live video streaming to
their VIP members, who can gain a great and more personalized
experience with their services. In January of this year their VIP
membership subscription growth hit record highs.
Not to be outdone, ChineseInvestors.com Inc. also announced
yesterday that their live streaming service has helped the company
book record subscription revenues last month or surpassing the
January milestone. The company provides real time educational
related services in Chinese language character sets (traditional
and simplified), by support services to their various partners,
advertising and public relation support services, and other
services they may identify having the potential to create value or
partnership opportunity with their core existing services. The
company has offices in the United
States and in China.
Moreover, US companies are not the only ones expanding on the
live video streaming front. SINA Corp. (NASDAQ: SINA) this
year launches live streaming function on Weibo Corp.
(NASDAQ: WB). Sina Corporation is an online media company serving
China and the global Chinese
communities. The Company's digital media network of SINA.com
(portal), SINA mobile (mobile portal and mobile applications) and
Weibo (social media) enables Internet users to access professional
media and user generated content (UGCs) in multi-media formats from
personal computers and mobile devices, and share their interests
with friends and acquaintances. The Company's segments include
Portal advertising, Weibo Corporation (Weibo) and Others. While
Weibo is a social media platform for people to create, distribute
and discover Chinese-language content. It offers eReading, a shop
for book reviews, as well as complimentary and fee-based online
book reading. It offers SINA Blog, a Website in China for bloggers to publish and read
original writings.
In the same token, Weibo provides ways for people and
organizations to publicly express themselves in real time, interact
with others on a global platform and stay connected with the world.
It operates in two segments: advertising and marketing services and
other services. It offers advertising and marketing solutions to
enable its customers to promote their brands and conduct marketing
activities.
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