By Brian Spegele 

BEIJING--As pro-democracy demonstrations surged in Hong Kong this week, Chinese state media have switched gears, first giving little coverage to the protests and then loudly condemning them as endangering Hong Kong's prosperity while carefully skipping over their cause.

On Saturday, for the third day running, a commentary on the front page of the Communist Party's flagship People's Daily newspaper blasted the demonstrations as illegal and participants as radicals looking to undermine Hong Kong's strong rule-of-law traditions. Reports on state television have focused on disruptions to daily life and the economy, featuring shopkeepers complaining about a drop in business.

While the government's messaging has been clear, what the protesters are fighting for has been intentionally obscured. Largely absent from much of the coverage are images of protests. Chinese social media sites and instant-messaging applications appear to be censoring Hong Kong-related images. Instagram, the photo-sharing app owned by Facebook Inc., has also experienced some outages in the mainland this week. Facebook has said it is looking into the issue.

"As the saying goes, a picture is worth a thousand words," said Wenshan Jia, a communications professor at California's Chapman University. "Such images would have reminded the viewers of the student demonstrations in Tiananmen Square 25 years ago."

Chinese inside the mainland who circumvented Internet filters to sample wider coverage found a different story from the chaos warned by Chinese papers. The tens of thousands of Hong Kong residents, many of them students, clogged roadways in several parts of the city but took care, many noted, to clean up after themselves, separating plastic bottles for recycling. One image circulating online this week showed a demonstrator holding an umbrella for a police officer in a torrential downpour.

A concern for Chinese leaders is that rights activists inside mainland China or the legions of government petitioners would seize on the Hong Kong protests and seek to emulate them, said Mr. Jia.

"Broadcasting the real images of such protests would implicitly endorse such protests, undoing the purpose of such reporting," he said.

The roots of the protests reflect growing anger over the concentration of political and economic power in the hands of relatively few Hong Kong individuals with close ties to Beijing, said Richard Bush, a senior fellow at the Brookings Institution, the Washington think tank. While part of the Chinese government's message is that unspecified foreign forces are influencing the protests, the street gatherings' animating force is a sense of underrepresentation in business and politics among many Hong Kong residents, Mr. Bush wrote on the Brookings Institution's website.

Some protest images have been seized upon by state media, particularly those that reinforce the idea that Hong Kong could spiral into chaos. After Hong Kong police clashed with protesters and launched tear gas to disperse crowds on Sept. 28, the Global Times, a widely circulated tabloid, published a photo on the front page of its Chinese edition showing police with riot shields forcing back demonstrators.

Such protest images have been tightly controlled. On China's Baidu search engine, an image search for both "occupy central," --as the protest movement is widely known--and "Hong Kong" didn't return pictures of the this week's demonstrations. Searching for "occupy central" on Sina Corp.'s Weibo microblogging service returned an error message that results couldn't be displayed because of Chinese laws and regulations.

Saturday's People's Daily commentary said it was a daydream to think the demonstrations would spread to the mainland as some sought a Chinese "color revolution," a reference to the upheavals that brought democracies to the former Soviet states of Ukraine and Georgia.

"Democratic society requires respect for minority opinions, but this absolutely does not mean a minority of people can adopt illegal behavior, " the Saturday commentary read.

The latest commentary didn't mention running clashes which broke out Friday in Hong Kong's district of Mong Kok after angry crowds--some later described as being underworld gang members--descended on the demonstrators. The commentary, like earlier ones, expressed support for Hong Kong police, saying their handling of the demonstrations had been beyond reproach.

A brief article on the website of the official Xinhua News Agency Friday recounted the Mong Kok incident. It quoted Hong Kong authorities imploring remaining demonstrators to disperse.

Write to Brian Spegele at brian.spegele@wsj.com

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