HOFFMAN ESTATES, Ill.,
Feb. 2, 2017 /PRNewswire/ -- As
the trusted referral source for women, the Women's Choice Award is
delighted to honor the Kenmore® brand for earning the
2017 Women's Choice Award® as America's Most Recommended™ Range,
Dishwasher, Refrigerator and Washer/Dryer appliances for a fourth
consecutive year. This award designation is based on a national
survey that was distributed to tens of thousands of women across
America who were asked to select the brands that they would highly
recommend to their family and friends.
"The Women's Choice Award's mission is to simplify her life by
recognizing brands tried, tested, and highly recommended by women -
making it easy to buy with confidence," said Delia Passi, CEO and Founder. "By carrying the
Women's Choice Award seal, brands like Kenmore® signify
their commitment to empower women to make smart buying
choices."
"The Kenmore brand has been trusted by Americans for more than
100 years and is woven into the fabric of the American lifestyle,"
said Tom Park, president of the
Kenmore, Craftsman and DieHard brands. "American women are our
primary customers and we take pride in listening to women and
developing products that meet their needs. So it is an honor to
receive 'The Women's Choice Award' from this respected consumer
organization. Reliability, performance and service are our
hallmarks."
Women have remarkable spending power and its continually
growing. They currently control the majority of the purchasing
decisions for consumer goods in America. Women are also likely to
influence or manage big ticket purchases as well as everyday
purchases, according to a Nielson Report. That, together with a
Forbes article stating that word of mouth has been shown to improve
marketing effectiveness by 54%, reveals the significance of being a
highly recommended brand by women.
Passi commented on how the Women's Choice Award serves as a
competitive differentiator in today's cluttered marketplace.
"When a woman is willing to recommend a brand or service to
others, it means that business has earned her loyalty. Those are
the businesses we wish to recognize for meeting the needs and
preferences of their female customers, who are the toughest
customer," Passi said.
"We recently introduced our Kenmore Elite Black Stainless suite
of appliances, which are designed based on feedback from our
customers, the majority of whom are women," Park added. "The
smudge-proof finish is perfect for busy families, which is feedback
we've heard, particularly from moms."
"We are pleased to salute the Kenmore® brand for its
focus on excellence, a commitment that is recognized by women
consumers nationwide," said Passi.
ABOUT THE KENMORE BRAND
The Kenmore Brand is an industry leader in delivering trusted
performance in the home with smart and stylish appliance
innovations that help consumers do things quicker, easier and
better. Recognized as a top appliance brand for over 100 years, the
Kenmore brand continues to give consumers more time, efficiency and
improved results for better living with industry-leading products
across small and large appliance categories. For more information,
visit www.kenmore.com, www.cookmore.com/press-kit/ or
www.facebook.com/kenmore.
ABOUT SEARS, ROEBUCK AND CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears
Holdings Corporation (NASDAQ: SHLD), is a leading integrated
retailer providing merchandise and related services and is part of
Shop Your Way, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety
of physical and digital formats through shopyourway.com. Sears,
Roebuck offers its wide range of home merchandise, apparel and
automotive products and services through Sears-branded and
affiliated full-line and specialty retail stores. Sears, Roebuck
also offers a variety of merchandise and services through sears.com
and specialty catalogs. Sears, Roebuck offers consumers leading
proprietary brands including Kenmore, Craftsman, and DieHard --
among the most trusted and preferred brands in the U.S. The company
is the nation's largest provider of home services, with nearly 12
million service and installation calls made annually. For more
information, visit the Sears, Roebuck website at www.sears.com or
the Sears Holdings Corporation website at
www.searsholdings.com.
ABOUT THE WOMEN'S CHOICE AWARD®
The Women's
Choice Award sets the standard for helping women to make smarter
purchasing choices. The company and its awards identify the brands,
products and services that are most recommended and trusted by
women. Additionally, they recognize those that deliver a
recommendation-worthy customer experience. Awards are based on
surveys of thousands of women, as well as research conducted in
partnership with the Wharton School of the University of Pennsylvania. As the trusted referral
source for women, WomenCertified Inc., home of the Women's
Choice Award, created the first national award based on the ratings
and preferences of women. Women can visit the official website at
www.WomensChoiceAward.com to learn more.
MEDIA CONTACT:
Erica Guzman | WomenCertified Inc.
Marketing Manager
T: (954) 922-0846
eguzman@womenschoiceaward.com
Larry Costello – Sears / Kenmore
brand
PR Director
T: (847) 286-9036
larry.costello@searshc.com
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SOURCE Sears, Roebuck and Co.