HOFFMAN ESTATES, Ill.,
Aug. 30, 2016 /PRNewswire/ -- With
home improvement projects on the rise due to a strong housing
market1, Sears is bringing paint back to its stores with
offerings for every use and every price point - providing
convenience to its members, and making it the one-stop-shop for
weekend warriors. The retailer is bringing trusted brands to the
paint aisles - including Craftsman, Weatherbeater and Easy
Living.
Paint offerings will be available in Sears home improvement
sections, along with paint accessories, including everything needed
to get the job done. Sears is dedicated to having a trained sales
team in all paint stores to assist customers in finding the best
product for their project.
Sears will be reintroducing paint in 23 stores across the
country before rolling the offering out to all of its retail
locations. Test markets include: Albany,
N.Y., Glen Burnie, Md.,
Oak Brook, Ill., Aurora, Ill., Des
Moines, Iowa, Westland,
Mich., Sterling Heights,
Mich., Novi, Mich.,
Livonia, Mich., Saginaw, Mich., Flint, Mich., Muncie, Ind., Altoona, Pa., Lansing, Mich., Louisville, Ky., Whitehall, Pa., Wilmington, Del., Moorestown, N.J., Pittsburgh, Pa., Greensburg, Pa., Waldorf, Md., St.
Clairsville, Ohio., Niles,
Ohio.
"After stepping away from the paint business in 2012, we are
seeing the demand from our customers to bring it back. With updated
paint mixing technology, and by enlisting dedicated and trained
associates, we are confident the time is right to re-enter the
category and fill a need for our members," said Dean Schwartz, vice president of Tools, Lawn and
Garden at Sears.
"This is an exciting moment as the Craftsman brand is entering
the paint category for the first time. Earlier this year, our other
flagship brands Kenmore and DieHard entered new categories with TVs
and tires, respectively. The addition of paint as a Craftsman
category is a testament to the strength of these brands as they
continue to play a role in the fabric of the American lifestyle,"
said Tom Park, president of
Kenmore, Craftsman and DieHard
brands.
Craftsman:
- The Craftsman brand has been a trusted name in tools for nearly
90 years, and is now expanding its product offering by entering the
paint category. Featuring canned enamels and rust preventative
aerosols, Craftsman paint is perfect for use directly on metal,
porches, garage floors, etc.
- Price range: $5.99 - $32.99
Weatherbeater:
- An exterior paint brand featuring fade, mold and mildew
resistant properties, Weatherbeater is a trusted brand with a
strong following of loyalists at Sears. Offered in more than 1,200
colors, it's intended for use on front doors, siding, trim and
shutters.
- Price range: $13.99 - $33.99
Easy Living:
- Intended for interior application, Easy Living paint comes in
over 1,200 colors, and offers one coat coverage for quick and easy
paint jobs. Perfect for busy households, Easy Living is washable,
mold and mildew resistant, and offers ultra-cover stain
blocker.
- Price range: $2.49 - $28.99
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears
Holdings Corporation (NASDAQ: SHLD), is a leading integrated
retailer providing merchandise and related services and is
part of Shop Your Way, a social shopping experience where members
have the ability to earn points and receive benefits across a wide
variety of physical and digital formats through
shopyourway.com. Sears, Roebuck offers its wide range of home
merchandise, apparel and automotive products and services through
Sears-branded and affiliated full-line and specialty retail
stores. Sears, Roebuck also offers a variety of merchandise
and services through sears.com and specialty catalogs. Sears,
Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, and DieHard -- among the most
trusted and preferred brands in the U.S. The company is the
nation's largest provider of home services, with nearly 12 million
service and installation calls made annually. For more information,
visit the Sears, Roebuck website at www.sears.com or the
Sears Holdings Corporation website at www.searsholdings.com.
About the Craftsman Brand
The Craftsman brand is America's most trusted tool brand. For
more than 88 years, the Craftsman brand has developed innovative
tools and products, earning a reputation for unsurpassed quality
and durability, trusted for generations. The Craftsman brand offers
a full range of hand and power tools that meet the needs of the DIY
user to the demanding professional. In addition, the Craftsman
brand also offers lawn and garden products and tool storage. The
Craftsman brand also has a free membership program called Craftsman
Club® which gives tool enthusiasts access to exclusive
deals, members-only projects, expert tips and news on the latest
tool innovations from the brand. Craftsman Club is part of the Shop
Your Way® network, so points can be redeemed for
purchases at Sears and Kmart and online at www.Craftsman.com. For
more information, visit www.CraftsmanClub.com.
1 Joint Center for Housing Studies of Harvard
University, Leading Indicator of Remodeling Activity (LIRA),
July 21, 2016
Larry Costello
PR Director
847-286-9036
Larry.Costello@searshc.com
Patrick Roach
Zeno Group
312-396-4396
Patrick.Roach@zenogroup.com
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SOURCE Sears Holdings Corporation