HOFFMAN ESTATES, Ill.,
Nov. 30, 2015 /PRNewswire/ -- On
Tuesday, Dec. 1, people around the
world will digitally unite in the name of generosity to celebrate
#GivingTuesday. On this global day dedicated to giving back, Kmart
is proud to show its continued support for St. Jude Children's
Research Hospital®, encouraging shoppers to donate to
the cause and join Kmart associates nationwide in wearing The
Giving Hat™ on the special day.
Kmart collaborated with St. Jude this year to design The Giving
Hat™ – a new way to draw attention, heighten awareness and raise
funds in the fight against childhood cancer and other
life-threatening diseases. One dollar
from the sale of each $5 hat will be
added to the millions of dollars Kmart stores are raising this
holiday season for St. Jude.* The Giving Hat™ is available
exclusively at all Kmart stores and online at kmart.com/stjude
while supplies last.
Kmart is asking shoppers to show their support for St. Jude on
#GivingTuesday by joining the conversation on social media and
share a photo wearing the hat with the hashtag #TheGivingHat or
make a donation via a link at Kmart.com/StJude.
"We are thrilled to see how well The Giving Hat™ has been
received," said Alasdair James,
President and Chief Member Officer at Kmart. "#GivingTuesday
embodies the spirit of Kmart, our associates and our members who
are always looking for ways to give back to their communities. We
pride ourselves on making giving fashionable every day of the
week."
Tweet This: Support St. Jude this
#GivingTuesday by buying @Kmart #TheGivingHat. $1 from
each hat sold will be donated to @StJude.http://bit.ly/1jSbPXx
"Kmart continues to be a leader for our St. Jude Thanks and
Giving campaign and we are grateful for their unwavering
commitment to the children of St. Jude," said Marlo Thomas, National Outreach Director for St.
Jude Children's Research Hospital. "The incredible support of their
customers and associates allows us to keep my father's founding
promise that no family ever pays St. Jude for anything – not for
treatment, travel, housing or food, because we believe all a family
should worry about is helping their child live. This year, Kmart,
in collaboration with St. Jude, designed and is selling The Giving
Hat™ to raise additional funds and awareness for the lifesaving
work happening at St. Jude."
Over the last nine years, Kmart has been the top fundraiser for
St. Jude, raising more than $76.7
million, which is enough to:
- Fully operate St. Jude for more than a month; or
- Provide more than 148,643 hours of physical therapy; or
- Provide more than 7.6 million meals for St. Jude patients;
or
- Provide a full course of standard treatment for 180 children
battling acute lymphoblastic leukemia (ALL)
In addition to The Giving Hat™, Kmart also offers an adorable
holiday bear ornament. With each St. Jude Children's Research
Hospital ornament purchased, Kmart will donate $1 to help St. Jude's lifesaving mission.**
To view the moving digital video created to celebrate the launch
of the hat, featuring several celebrities, including longtime Kmart
ambassador and St. Jude supporter Jaclyn Smith, visit Kmart's
YouTube channel: https://youtu.be/3tYnrnmPk7I.
*Kmart will donate $1 from the
sale of The Giving Hat to St. Jude Children's Research Hospital
between Nov. 8 and Dec. 31, 2015,
with a minimum guaranteed donation of $50,000 to St. Jude.
**Through Dec. 24, 2015, Kmart
is donating $1.00 from the in store
or online purchase of each qualifying bear ornament to St. Jude,
with a minimum donation of $50,000.
About Kmart
Kmart, a wholly owned subsidiary of Sears
Holdings Corporation (NASDAQ: SHLD), is a mass merchandising
company and part of Shop Your Way, a social shopping experience
where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats
through shopyourway.com. Kmart offers customers quality
products through a portfolio of exclusive brands that include
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more
information visit the company's website
at www.kmart.com | Sears Holdings Corporation website
at www.searsholdings.com |
Facebook: www.facebook.com/kmart.
About St. Jude Children's Research Hospital
St. Jude
Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other
life-threatening diseases. It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. Treatments invented at St. Jude have helped
push the overall childhood cancer survival rate from 20 percent to
80 percent since the hospital opened more than 50 years
ago. St. Jude is working to drive the overall survival
rate for childhood cancer to 90 percent, and we won't stop until no
child dies from cancer. St. Jude freely shares the
discoveries it makes, and every child saved at St.
Jude means doctors and scientists worldwide can use that
knowledge to save thousands more children. Families never receive a
bill from St. Jude for treatment, travel, housing or
food – because all a family should worry about is helping their
child live. Join the St. Jude mission by
visiting stjude.org or following St. Jude on
facebook.com/stjude and twitter.com/stjude.
About #GivingTuesday
#GivingTuesday is a movement to
celebrate and provide incentives to give. It will culminate with a
global day of giving on Dec. 1, 2015.
This effort harnesses the collective power of a unique blend of
partners— charities, families, businesses and individuals—to
transform how people think about, talk about and participate in the
giving season. #GivingTuesday will inspire people to take
collaborative action to improve their local communities, give back
in better, smarter ways to the charities and causes they celebrate
and help create a better world. #GivingTuesday will harness the
power of social media to create a global moment that is dedicated
to giving around the world.
MEDIA
CONTACTS:
|
|
Brian
Hanover
|
Mary Ann
Schoppman
|
Kmart
PR
|
Zeno Group for
Kmart
|
847-286-6080
|
312-527-2742
|
Brian.Hanover@searshc.com
|
MaryAnn.Schoppman@zenogroup.com
|
Photo - http://photos.prnewswire.com/prnh/20151130/291725
Photo - http://photos.prnewswire.com/prnh/20151130/291726
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SOURCE Kmart