HOFFMAN ESTATES, Ill.,
Nov. 9, 2015 /PRNewswire/ -- In
collaboration with St. Jude, Kmart has introduced The Giving Hat™ –
a new way to draw attention, heighten awareness and raise funds in
the fight against childhood cancer and other life-threatening
diseases. The Giving Hat™ is a stylish winter knit hat,
one-size-fits-all and available in three versions embroidered with
messages inspired by St. Jude patients and their families: "Smile,"
"Laugh A Lot," and "Give Thanks."
Since 2006, Kmart Shop Your Way members, customers and
associates have embodied the holiday spirit with their generous
support of the St. Jude Children's Research Hospital®
Thanks and Giving® campaign - making Kmart the
hospital's No. 1 supporter with more than $76.7 million raised.
One dollar from the sale of each
$5 hat will be added to the millions
of dollars Kmart stores are raising this holiday season for St.
Jude.* The Giving Hat™ is available exclusively at all Kmart stores
and online at Kmart.com/StJude while supplies last.
"I've seen first-hand the courage of St. Jude patients, and the
passion of the doctors, nurses, scientists, and staff," said
Alasdair James, Kmart President and
Chief Member Officer. "They are deeply committed to defeating
childhood cancer and other diseases. The Giving Hat™ is another way
we can let the families of St. Jude know we support them and are
thinking of them this holiday season. Even small gestures can have
an amazing impact."
St. Jude and Kmart collaborated on a moving digital video to
celebrate the launch of the hat, featuring several celebrities,
including longtime Kmart ambassador and St. Jude supporter
Jaclyn Smith. The video launched
today on Kmart's YouTube channel: https://youtu.be/3tYnrnmPk7I.
Make a difference:
- Shoppers can join the conversation and spread the word on
social media by sharing a photo wearing the hat with the hashtag,
#TheGivingHat.
- Tweet This: Help fight childhood cancer by buying
@Kmart #TheGivingHat. $1 from each
hat sold will be donated to @StJude. http://bit.ly/1jSbPXx
"Kmart continues to be a leader for our St. Jude Thanks and
Giving® campaign and we are grateful for their
unwavering commitment to the children of St. Jude," said
Marlo Thomas, National Outreach
Director for St. Jude Children's Research Hospital. "The incredible
support of their customers and associates allows us to keep my
father's founding promise that no family ever pays St. Jude for
treatment, travel, housing or food because we believe all a family
should worry about is helping their child live."
In addition to The Giving Hat™, Kmart also offers an adorable
holiday bear ornament. With each St. Jude Children's Research
Hospital ornament purchased, Kmart will donate $1 to help St. Jude's lifesaving mission**.
Customers can also donate directly to St. Jude via a link at
Kmart.com/StJude.
*Kmart will donate $1 from the
sale of The Giving Hat to St. Jude Children's Research Hospital
between 11/8/15 – 12/31/15 with a minimum guaranteed donation of
$50,000 to St. Jude.
**Through December 24, 2015,
Kmart is donating $1.00 from the in
store or online purchase of each qualifying bear ornament to St.
Jude, with a minimum donation of $50,000.
About Kmart
Kmart, a wholly owned subsidiary of Sears
Holdings Corporation (NASDAQ: SHLD), is a mass merchandising
company and part of Shop Your Way, a social shopping experience
where members have the ability to earn points and receive benefits
across a wide variety of physical and digital formats
through shopyourway.com. Kmart offers customers quality
products through a portfolio of exclusive brands that include
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more
information visit the company's website
at www.kmart.com | Sears Holdings Corporation website
at www.searsholdings.com |
Facebook: www.facebook.com/kmart.
About St. Jude Children's Research Hospital
St. Jude
Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other
life-threatening diseases. It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. Treatments invented at St. Jude have helped
push the overall childhood cancer survival rate from 20 percent to
80 percent since the hospital opened more than 50 years
ago. St. Jude is working to drive the overall survival
rate for childhood cancer to 90 percent, and we won't stop until no
child dies from cancer. St. Jude freely shares the
discoveries it makes, and every child saved at St.
Jude means doctors and scientists worldwide can use that
knowledge to save thousands more children. Families never receive a
bill from St. Jude for treatment, travel, housing or
food – because all a family should worry about is helping their
child live. Join the St. Jude mission by
visiting stjude.org or following St. Jude on
facebook.com/stjude and twitter.com/stjude.
MEDIA CONTACTS:
Brian
Hanover
|
Mary Ann
Schoppman
|
Kmart
PR
|
Zeno Group for
Kmart
|
847-286-6080
|
312-527-2742
|
brian.hanover@searshc.com
|
MaryAnn.Schoppman@zenogroup.com
|
Photo - http://photos.prnewswire.com/prnh/20151108/285037
Photo - http://photos.prnewswire.com/prnh/20151108/285036
Video -
http://www.youtube.com/watch?v=3tYnrnmPk7I&feature=youtu.be
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/kmart-introduces-the-giving-hat-300174588.html
SOURCE Kmart