NASHVILLE, Tenn., April 21, 2015 /PRNewswire/ -- The World
Food Championships (WFC) announced today the Kenmore® brand as the
Official Kitchen Appliance of the 2015 competition. For the third
year in a row, the Kenmore brand will provide appliances and
equipment that is trusted to perform at the highest level to
empower more than 500 champions as they compete at the World Food
Championships, which will take place in Kissimmee, Fla., Nov.
3-10.
"Last year, hundreds of competitors were able to display their
culinary magic thanks to the appliances and support provided by
Kenmore appliances," said Mike
McCloud, president of the World Food Championships. "This is
an incredible relationship with a world-class brand that performs
extremely well under pressure, just like our event
competitors."
The Kenmore brand first teamed with the WFC in 2013 as part
of the Kenmore brand's yearlong 100th anniversary
celebration. Since then, Kenmore appliances have performed at the
highest level of competition at WFC events under extreme conditions
without malfunction. More than 1,000 championship recipes have been
created by home cooks and pro chefs using Kenmore appliances. This
year, in addition to providing appliances for the competition, the
Kenmore brand will expand its presence by providing:
- A "Kenmore Kitchen" area open to
WFC public attendees. It will host live cooking demonstrations
using the latest Kenmore products and allow attendees to register
to win great prizes during the event.
- A competition arena for competitors;
- A talent search for cooks of all types who could potentially
represent Kenmore throughout 2016.
"Over the years, we've seen cooking and baking transform to
become a competitive sport," said Ryan
Ostrom, Chief Marketing Officer, Kenmore, Craftsman, and
DieHard. "The use of Kenmore appliances in the World Food
Championships is a testament to the quality of our appliances and
demonstrates our brand's commitment to and reputation for 'Trusted
Performance.'
To stay in the World Food Championships chatter, visit
www.worldfoodchampionships.com, Facebook.com/WorldFoodChampionships
or Twitter (@WorldFoodChamp). One never knows who could be taking
the culinary world by storm this year!
About Kenmore
The Kenmore brand is an industry leader
in delivering trusted performance in the home with smart and
stylish appliance innovations that help consumers do things
quicker, easier and better. As the most awarded brand in the
industry, the Kenmore brand is recognized as a top appliance brand
for more than 100 years. The Kenmore brand continues to give
consumers more time, efficiency and better results for better
living with industry-leading products across small and large
appliance categories. Kenmore® is a proprietary brand of Sears
Holdings Corporation (NASDAQ: SHLD).
For more information, log on
to www.kenmore.com or www.facebook.com/kenmore.
About the World Food Championships
The World Food
Championships features 500 competitors seeking food fame and
fortune in Kissimmee, Fla. The
4th annual event will invite the champions from the
biggest and best food competitions around the world into a single
high stakes culinary showdown for hundreds of thousands of dollars.
Following a tournament-style format across multiple iconic food
categories, including burger, sandwich, barbecue and more, the WFC
will culminate with a Final Table faceoff where category champions
brave potential elimination in front of a live audience and a
discerning panel of culinary celebrities. For more information
visit: worldfoodchampionships.com.
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SOURCE World Food Championships