Starbucks Roastery Coming to Milan in 2018
February 28 2017 - 12:00AM
Business Wire
New Reserve Roastery opening in the historic
Palazzo Delle Poste building will be first in Europe
Today, Starbucks Coffee Company (NASDAQ: SBUX) announced its
newest Roastery location on Piazza Cordusio in Milan with a
dramatic unveiling of the building prior to its remodel. Set to
open in late-2018, the Milan Reserve Roastery will be the first
Starbucks Roastery to open in the Europe, Middle East and Africa
region, and the fifth, globally.
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Starbucks Roastery Coming to Milan in
2018 (Photo: Business Wire)
Located at the historic, turn-of-the-century Palazzo Delle Poste
building on Piazza Cordusio, this one-of-a-kind 25,500 square foot
retail space will feature the company’s premium, small batch,
Reserve coffees served in a variety of brewing methods in a
beautiful environment.
Starbucks chairman and chief executive officer Howard Schultz
said, “It took us some time to find it, but once I walked through
the former Post Office building, I knew that it would be the
perfect location to honor the craft of coffee and pay respect to
the uniquely Italian culture in which it will be served. This store
will be the culmination of a great dream of mine – 34 years in the
making – to return to Milan with one of the most immersive, magical
retail experiences in the world.”
Milan Mayor Giuseppe Sala said, "As mayor and as a citizen of
Milan I am pleased that an international company, known for its
standing and reliability such as Starbucks, has decided to invest
in our city, choosing the famous Post Office building as the site
of its first store in Italy. On this occasion I would like to
welcome this new venture and thank Howard Schultz for choosing
Milan. Starbucks is a brand famous worldwide. Its presence in the
city is for us a further confirmation of the important
attractiveness of Milan on the entrepreneurial scale."
At its recent Investor Day, Starbucks announced its ongoing
investment in the premium Reserve brand, including opening 20-30
Roastery locations around the world, over time. This new location
will be designed specifically for the Milanese customer,
integrating the world-famous theatre of coffee in Italy and will
offer freshly-baked food on site from Italian artisan baker Rocco
Princi, the exclusive food provider for all new global Roastery
locations.
Following the Roastery opening, Italian licensee and business
partner Percassi will open a small number of Starbucks stores in
Milan for the balance of 2018. Each new store will be carefully
designed and curated to respect the local community and unique
Milanese context. Taking a respectful and measured approach to
store openings is at the heart of the Starbucks strategy in Italy.
Together with the Milan Roastery, Starbucks and Percassi will
create job opportunities for around 350 partners (employees) in
Italy.
Starbucks debut of its first Roastery in Seattle in 2014
was the most successful store opening in the company’s
history. Since then, the company has announced additional Roastery
locations coming to Shanghai in 2017 and New York as well as Tokyo
in 2018.
About Starbucks Coffee
Company
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup.
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