Starbucks to Donate a Coffee Tree to Farmers for Every Cup of Mexico Chiapas Coffee Sold on National Coffee Day in the U.S. &...
September 26 2016 - 06:00AM
Business Wire
The company expands its One Tree for Every Bag
Commitment to brewed coffee for one day in the U.S. to reach a
donation goal of 20 million coffee trees by the end of the year
Mexico Chiapas brewed coffee offered at more
than 13,500 stores honoring the origin of Starbucks ethical
sourcing program
Today, Starbucks Coffee Company (NASDAQ: SBUX) announced that
customers who purchase a brewed Mexico Chiapas coffee on National
Coffee Day, Sept. 29, will be part of their effort to help coffee
farmers around the world. A program created this time last year,
the One Tree for Every Bag initiative ensures that a coffee tree is
planted for every bag of coffee purchased in a participating U.S.
store. These coffee trees are distributed to farmers who have been
most impacted by coffee rust, a plant fungus that damages coffee
trees making it harder for them to produce high-quality coffee for
the entire industry. Earlier this summer Starbucks began
distributing the first rust-resistant coffee trees in collaboration
with one of its suppliers, ECOM and Conservation International. The
company has a goal of planting a total of twenty million trees.
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Starbucks to Donate a Rust-Resistant
Coffee Tree to Farmers for Every Cup of Mexico Chiapas Coffee Sold
on National Coffee Day, September 29. (Photo: Business Wire)
To date, Starbucks One Tree for Every Bag Commitment has had the
following impact:
- Starbucks has donated enough funds to
plant 18 million rust-resistant coffee trees in just one
year
- This summer, the first phase of
distribution began when 10 million healthy coffee trees were
distributed to farmers in need across El Salvador, Guatemala and
Mexico
- More than 6,200 farming families
received new coffee trees helping to rehabilitate more than
2,500 hectares of farmland
- Nearly 800 jobs were created to
support the initial distribution of these coffee trees
- Each healthy coffee tree will grow
enough green coffee to roast and package one pound of
finished coffee
“I have seen firsthand the devastation coffee rust has had on
farmers. The initial distribution of these coffee trees has already
had a positive impact with potential to help farmers and their
families for years to come,” said Craig Russell, executive vice
president, Starbucks Global Coffee. “We have an ambitious goal of
planting 20 million trees and celebrating Chiapas coffee, the
birthplace of our ethical sourcing program over a decade ago. This
is the perfect way to have our customers and the coffee community
become part of the solution on National Coffee Day,” said
Russell.
For more information, please visit www.News.Starbucks.com.
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Starbucks Coffee CompanyHolly Hart Shafer,
206-318-7100press@starbucks.com
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