Starbucks to Open Its Largest Store in World in Manhattan
April 05 2016 - 4:20PM
Dow Jones News
Starbucks Corp. is planning to open its largest store in the
world in Manhattan's Chelsea neighborhood, the company said
Tuesday.
The Seattle-based coffee retailer will take 20,000 square feet
at 61 Ninth Ave. for its second roastery, which the company
describes as "coffee-as-theater." The opening is set for 2018, the
company said.
The New York roastery will be modeled on Starbucks' first
roastery in Seattle, where customers chat with roasters and
baristas and learn about the company's sourcing and brewing of rare
coffees. The Seattle roastery covers about 15,000 square feet; it
opened in 2014.
The New York megastore will be just south of Chelsea Market in a
170,000-square-foot boutique office building being developed by
Vornado Realty Trust and Aurora Capital Associates.
"In New York, we want to take elements from what we originally
created and build something even bigger and bolder, celebrating
coffee and craft in a completely unique and differentiated way,"
Howard Schultz, chairman and chief executive of Starbucks, said in
a statement.
Starbucks,also has said it is looking to roll out the roastery
concept in Asia.
Write to Keiko Morris at Keiko.Morris@wsj.com
(END) Dow Jones Newswires
April 05, 2016 16:05 ET (20:05 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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