Starbucks Launches ‘Mobile Order & Pay’ in the United Kingdom Allowing Customers to Order Ahead and Skip the Queue
September 30 2015 - 5:26PM
Business Wire
Starbucks (NASDAQ: SBUX) is launching Mobile Order & Pay in
the UK, allowing customers to pre-order their favourite drinks and
food in over 150 London stores and save time in the queue.
Rolling out from 1st of October, the new feature, available
exclusively within the Starbucks App, offers customers greater
convenience: the ability to customise their drink and food orders
as well as time savings of up to 10-15 minutes*.
Using the App allows customers to order ahead from the Starbucks
menu. Following confirmation, orders are immediately sent to the
chosen local Starbucks store where baristas begin preparing the
order and an approximate collection time is sent to the customer to
pick up their order directly from their barista – skipping the
queue.
Users of the app are also rewarded with exclusive opportunities
to earn Stars with the My Starbucks Rewards loyalty programme.
The App has received a very positive response from customers in
the United States where it has been available since December 2014.
According to customer feedback, the App typically saves commuters
and working people 10-15 minutes in their day; parents with young
children find it easier to order ahead than stand in line, while
speech and hearing-impaired customers have hailed the App as a
‘game changer’ in helping them to get their correct order,
fast.
Ian Cranna, Vice President Marketing & Category EMEA
said, “We Brits are famous for queuing, but in an age of such
sophisticated technology ‘why wait?’. With more people leading
busier lifestyles than ever, saving minutes can really help, so we
are excited to be bringing Mobile Order and Pay to our London
customers – the first to have this feature outside of the US.
“We think the easy-to-use feature will meet our customers’ needs
for convenience and customisation at any time of the day.”
Mobile Order & Pay is initially available on iOS in 150
stores in London for the first trial phase of the technology. The
launch of the UK trial follows a successful pilot in the US where
Mobile Order and Pay surpassed all expectations and has just
extended to over 7,000 stores nationwide as well as to the Android
platform.
*Based on feedback from morning commuter
customers in the United States.
About Starbucks Coffee
Company
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.co.uk.
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