Starbucks Mobile Order & Pay Now Available to Customers Nationwide
September 22 2015 - 5:00AM
Business Wire
Available In More Than 7,400 Stores and
Customers Using the Starbucks® App on iOS or Android Devices;
International Expansion Coming in October
Starbucks Coffee Company (Nasdaq:SBUX) today announced the
nationwide availability of Mobile Order & Pay on iOS and
Android devices, a new feature of the popular Starbucks® mobile app
that allows customers to place and pay for their order in advance
of their visit and pick it up at a participating Starbucks®
location. Following successful launches in select U.S. cities,
mobile ordering is emerging as the fastest and easiest way for
Starbucks customers to order ahead, then pay and pick up their
purchases – providing on-the-go customers a simple and quick
alternative to get their favorite food or beverage item. Starbucks
plans to introduce this feature in select company-owned stores in
the UK and Canada in October.
“Bringing Mobile Order and Pay to our customers is about meeting
their needs of convenience and customization at any time of the
day,” said Adam Brotman, Starbucks chief digital officer. “The fact
that it also represents the fastest technology application rollout
we have ever done is indicative of the strength of our digital
ecosystem, how well it has been received by both our customers and
store partners and the impact we think it can have on the future of
retail.”
Following the initial test of Mobile Order & Pay in
Portland, Oregon in December 2014 and subsequent launch across the
Pacific Northwest in March 2015, Starbucks expanded the program to
3,400 additional stores across 17 states in the U.S. earlier this
summer. Today’s announcement marks the completion of the national
rollout with the feature now available on both iOS and Android
devices to use at Starbucks more than 7,400 company-owned stores
across the country.
The Mobile Order & Pay feature allows customers to choose a
store from a map view, browse, select and customize beverage and
food items, view the estimated timeframe the order will be ready,
and pre-pay for the order - all within the Starbucks® Mobile App.
Menu options highlight products available in specific geographic
regions and stores, and orders are freshly prepared and ready for
pick-up in the bar area.
Mobile Order & Pay is integrated into Starbucks world-class
Mobile App and My Starbucks Rewards® loyalty program, providing a
simple way for customers to sign up and earn coveted Stars. It’s
available for customers using a Starbucks® app for iPhone® or
Starbucks® app for Android™.
Apple, the Apple logo, and iPhone are trademarks of Apple Inc.,
registered in the U.S. and other countries. App Store is a service
mark of Apple Inc.
Android™ is a trademark of Google Inc. Google Play is a
trademark of Google Inc.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com. Learn more about us by
visiting the Starbucks Newsroom: www.news.starbucks.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150922005435/en/
Starbucks Media RelationsHaley Drage,
206-318-7100press@starbucks.com
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