SBUX Starbucks Corporation

By Julie Jargon 

Starbucks Corp. is teaming up with Spotify to allow subscribers of the music-streaming service to get reward points that they can redeem at the coffee giant, in the first of what Starbucks Chief Executive Howard Schultz said will be many similar tie-ups with other companies.

"Our long-term plan has been to create an external ecosystem with likeminded brands that will buy Starbucks stars from us and use them as a catalyst in their own business," Mr. Schultz said, explaining that it will also drive more traffic into Starbucks stores as people come in to redeem the stars for free coffee.

Write to Julie Jargon at julie.jargon@wsj.com

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