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Ryanair To Test Reserved Seating On Two Routes

By Doug Cameron Of DOW JONES NEWSWIRES Ryanair Holdings PLC (RYA.DB, RYAAY) said Tuesday that it will test reserved seating for the first time in a move that will be closely watched by other low-cost airlines. Europe's largest carrier of airline passengers will offer access to 24 seats on its Boeing Co. (BA) 737-800s for 10 euros extra. The front two rows are seen generating a premium from passengers wanting a quick exit while the two overwing exit rows offer more legroom. While Ryanair has a reputation as a leader in generating ancillary revenue, it had stopped short of reserved seating in an effort to speed boarding and aircraft turnaround times. It already offers priority boarding for 4 euros extra. The trial will start May 16 on its flights from Dublin to London Gatwick--which have a relatively high percentage of business travelers--and from the Irish capital to Malaga, Spain. Fellow low-cost pioneers including Southwest Airlines Co. (LUV) have looked at assigned seating but opted against the practice. Network carriers have long offered assigned seating, but over the past two years have started charging extra for those offering extra legroom or speedier boarding and exit. -By Doug Cameron, Dow Jones Newswires; 312-750-4135; doug.cameron@dowjones.com

Stock News for Ryanair (RYAAY)
DateTimeHeadline
11/03/201419:11:07ADR Shares End Lower; AngloGold Ashanti, Ryanair Shares Rise
11/03/201412:15:16LONDON MARKETS: FTSE 100 Breaks Four-day Winning Streak
11/03/201410:46:30LONDON MARKETS: Banks Knock FTSE 100 Lower
11/03/201404:13:20LONDON MARKETS: Airlines Lift FTSE 100 For Fifth Straight Day
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09/25/201418:18:07ADR Shares End Lower; Orange Shares Trade Actively
09/25/201412:37:33LONDON MARKETS: FTSE 100 Slides After Carney Hints Rate Hike...
09/25/201410:00:11LONDON MARKETS: FTSE 100 Slips After Carney Hints Rate Hike Looms
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09/09/201402:14:46ADR Shares End Lower; RBS, Lloyds Shares Trade Actively
09/09/201402:09:40MARKET SNAPSHOT: U.S. Stocks End Mostly Lower; Yahoo Rallies
09/09/201402:03:09MARKET SNAPSHOT: U.S. Stocks Fall; S&P 500 Dips Below 2,000
09/09/201401:58:26Flight Arrivals Suspended at London Luton Airport
09/09/201401:51:34Ryanair to Buy up to 200 Jets from Boeing
08/27/201417:47:35ADR Shares End Higher; Telefonica, Ryanair Shares Active
08/27/201417:34:47EUROPE MARKETS: Ryanair Gains, STMicroelectronics Loses: European...
07/28/201412:25:38EUROPE MARKETS: Ryanair Shines In Downbeat European Market
07/28/201405:32:57EUROPE MARKETS: Ryanair Tops Stoxx 600 After Profit Soars 152%
06/30/201417:04:08ADR Shares End Mixed; Philips, America Movil Trade Actively
06/13/201412:16:48EUROPE MARKETS: European Stocks Drop On Rate-hike Talk, Iraq

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