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Ryanair To Test Reserved Seating On Two Routes

By Doug Cameron Of DOW JONES NEWSWIRES Ryanair Holdings PLC (RYA.DB, RYAAY) said Tuesday that it will test reserved seating for the first time in a move that will be closely watched by other low-cost airlines. Europe's largest carrier of airline passengers will offer access to 24 seats on its Boeing Co. (BA) 737-800s for 10 euros extra. The front two rows are seen generating a premium from passengers wanting a quick exit while the two overwing exit rows offer more legroom. While Ryanair has a reputation as a leader in generating ancillary revenue, it had stopped short of reserved seating in an effort to speed boarding and aircraft turnaround times. It already offers priority boarding for 4 euros extra. The trial will start May 16 on its flights from Dublin to London Gatwick--which have a relatively high percentage of business travelers--and from the Irish capital to Malaga, Spain. Fellow low-cost pioneers including Southwest Airlines Co. (LUV) have looked at assigned seating but opted against the practice. Network carriers have long offered assigned seating, but over the past two years have started charging extra for those offering extra legroom or speedier boarding and exit. -By Doug Cameron, Dow Jones Newswires; 312-750-4135; doug.cameron@dowjones.com

Stock News for Ryanair (RYAAY)
DateTimeHeadline
09/02/201508:50:54Report of Foreign Issuer (6-k)
09/02/201508:44:26Report of Foreign Issuer (6-k)
09/02/201508:40:17Report of Foreign Issuer (6-k)
09/02/201508:19:50Report of Foreign Issuer (6-k)
09/01/201508:54:21Report of Foreign Issuer (6-k)
09/01/201508:28:53Report of Foreign Issuer (6-k)
08/28/201512:58:46Report of Foreign Issuer (6-k)
08/25/201507:48:56Report of Foreign Issuer (6-k)
08/25/201506:07:35Report of Foreign Issuer (6-k)
08/14/201513:18:54Report of Foreign Issuer (6-k)
08/14/201512:23:41Report of Foreign Issuer (6-k)
08/13/201513:07:50Report of Foreign Issuer (6-k)
08/05/201508:14:23Report of Foreign Issuer (6-k)
08/04/201513:29:46Report of Foreign Issuer (6-k)
08/04/201513:27:51Report of Foreign Issuer (6-k)
07/30/201512:42:15Annual and Transition Report (foreign Private Issuer) (20-f)
07/30/201509:23:28Report of Foreign Issuer (6-k)
07/29/201509:31:44Report of Foreign Issuer (6-k)
07/27/201508:18:29Report of Foreign Issuer (6-k)
07/27/201502:00:50Ryanair Sees Full-Year Profit Near Top End of Range -- Update

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