GREENWOOD VILLAGE, Colo.,
May 16, 2016 /PRNewswire/
-- Burger lovers, get ready to go berserk! To celebrate the
release of 20th Century Fox's upcoming X-Men:
Apocalypse film, in theaters May
27, Red Robin Gourmet Burgers and Brews (Red Robin) is
re-releasing the action-packed Berserker X burger. Available
in restaurants nationwide until June
5, the delicious mutant of a burger is topped with sriracha
onion straws, zesty aioli, Cheddar cheese and spicy pickles served
on a special-edition X-marked brioche bun. The latest limited time
offering from the Gourmet Burger Authority is part of its ongoing
Burgers and a Movie platform, which gives guests an opportunity to
score a free movie ticket with the purchase of a limited edition
$25 gift card.
"The Berserker X Burger is one of the most socially buzzed-about
burgers Red Robin has ever introduced," said Jonathan Muhtar, senior vice president and chief
marketing officer at Red Robin. "Our guests have been hungry for
its return for nearly three years, and our latest partnership with
20th Century Fox for this summer's X-Men film provides
the perfect opportunity to reintroduce this flavor-packed
phenomenon."
As part of the brand's Burgers and a Movie promotion, Red Robin
is giving guests an opportunity to see the highly anticipated
summer movie for free with the purchase of a $25 limited edition X-Men
Apocalypse-themed gift card. The cards are available for
purchase at participating Red Robin Gourmet Burgers and Brews
restaurants and online at
http://www.redrobin.com/giftcards.html.
To further support The Berserker X launch, Red Robin is also
debuting a new 30-second television spot highlighting the "X-Men:
Apocalypse" promotion, which will air through May 29. The commercial features a group of
friends dining at Red Robin and finding out that "you are what you
eat" with The Berserker X, as one of the group members slowly
transforms into Beast, a superhero from the film. The television
commercial can be viewed at
https://www.youtube.com/watch?v=5Ojh8-DOT3Y.
For more information about Red Robin, the promotional
partnership or to find the nearest Red Robin restaurant, visit
www.redrobin.com. To sign up for the Red Robin Royalty loyalty
program and receive special surprise and delight offers throughout
the year, visit royalty.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a
casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International,
Inc., and under the trade name, Red Robin Gourmet Burgers and
Brews, is the Gourmet Burger Authority™, famous for
serving more than two dozen craveable, high-quality burgers with
Bottomless Steak Fries® in a fun environment
welcoming to guests of all ages. Whether a family dining with
kids, adults grabbing a drink at the bar or teens enjoying a meal,
Red Robin offers an unparalleled experience for its guests. In
addition to its many burger offerings, Red Robin serves a wide
variety of salads, soups, appetizers, entrees, desserts and
signature beverages. Red Robin offers a variety of options
behind the bar, including its extensive selection of local and
regional beers, and innovative adult beer shakes and cocktails,
earning the restaurant a VIBE Vista Award for Best Beer
Program in a Multi-Unit Chain Restaurant. There are more than
530 Red Robin restaurants across the
United States and Canada,
including Red Robin Burger Works® locations and
those operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin
on Facebook, Instagram and Twitter.
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SOURCE Red Robin Gourmet Burgers, Inc.