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RIM Admits Orchestrating Anti-Apple Stunt In Australia

DOW JONES NEWSWIRES Research In Motion Ltd. (RIMM) said that its Australian operation was responsible for an anti-Apple Inc. (AAPL) flashmob in Sydney last week that triggered a raft of speculation over who was behind the stunt. Local media and blog reports said a large group gathered outside an Apple store in the Australian city, chanting "wake up" and holding up signs with the same message. In addition, signs bearing the same message were spotted in places like the bottom of a pool in Sydney's Bondi beach, and in Melbourne, according to press reports. The Sydney Morning Herald reported Apple rival Samsung Electronics Co. (SSNHY) was rumored to be behind the protest, but the Korean smartphone maker denied any involvement. RIM has now solved the mystery. In a statement, it said the Waterloo, Ont.-based company said, "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia." RIM, which is hosting its annual BlackBerry World conference in Orlando this week, is drumming up enthusiasm for the launch of its new BlackBerry 10 phones later this year. The company has been struggling to recapture market share from rivals like Apple and Samsung. -By Carolyn King, Dow Jones Newswires; 416-306-2100; carolyn.m.king@dowjones.com

Stock News for Research in Motion Limited (RIMM)
DateTimeHeadline
01/31/201316:46:36TECH STOCKS: Facebook Slips Late; BlackBerry Weighs Techs
01/31/201316:18:53TECH STOCKS: Facebook Turns Up; BlackBerry Weighs Techs
01/31/201312:36:53TECH STOCKS: Facebook, BlackBerry Fall; Qualcomm Jumps
01/30/201317:09:33TECH STOCKS: Amazon Gains, RIM Losses Lead Tech Action
01/30/201316:45:28MARKET SNAPSHOT: U.S. Stocks Drop On Economic Worries
01/30/201315:48:48MARKET SNAPSHOT: U.S. Stocks Modestly Lower After Fed
01/30/201315:43:10TECH STOCKS: Amazon Rises, But RIM Turns Negative
01/30/201315:19:19MARKET SNAPSHOT: U.S. Stock Indexes Mildly Lower After Fed
01/30/201314:23:04MARKET SNAPSHOT: U.S. Stocks Hold January Gains Ahead Of Fed
01/30/201313:52:10MARKET SNAPSHOT: U.S. Stock Indexes Steady On Mixed Data
01/30/201312:22:48MARKET SNAPSHOT: U.S. Stock Indexes Steady As Data Mixed
01/30/201311:37:25MARKET SNAPSHOT: U.S. Stocks In Mild Retreat After GDP Data
01/30/201310:58:53MARKET SNAPSHOT: U.S. Stocks Drop After GDP Data
01/30/201310:39:48TECH STOCKS: Amazon, Research In Motion Lead Tech Rally
01/22/201318:18:16TECH STOCKS: RIM, Dell Lead Gains For Tech Stocks
01/22/201311:19:08TECH STOCKS: Google Leads Tech Stocks Down; RIM Jumps
01/22/201310:55:03TECH STOCKS: RIM, Apple Gain With Earnings Set To Roll In
01/22/201307:05:12MARKET SNAPSHOT: Stock Futures Mostly Off Amid Earnings, Data...
01/20/201322:10:07RIM Expects Blackberry 10 to Play Substantial Role
01/18/201315:43:46TECH STOCKS: Intel Keeps Tech Stocks Down; RIM Jumps

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