PORTLAND, Ore., Jan. 8, 2016 /PRNewswire/ -- Rentrak (NASDAQ:
RENT), the leader in precisely measuring movies and TV everywhere,
today announced a local market television ratings agreement with
two KITV "Island News" television stations in Honolulu.
Under the agreement, KITV-TV (ABC) and KITV-TV (MeTV) will
utilize Rentrak's daily demographic and household ratings, as well
as Rentrak's Advanced Demographics, as selling currencies for the
upcoming year.
"We have been watching Rentrak's growth and acceptance in the
nation with television stations, MPVDs and agencies over the years
and feel the time is right for KITV to adopt Rentrak's measurement
currency," said KITV President and General Manager Joe Mac. "Rentrak's stable daily demographics
and advanced ratings give us the powerful tools we need to provide
our advertisers with the best and most relevant audience
information available every day of the year."
"Having stable, accurate and reliable measurement is critical to
our business," said KITV Director of Sales Russell Elwell. "Rentrak gives us just that,
with reliable demographic ratings every day from thousands of homes
throughout the Islands in every single ZIP code. In addition,
Rentrak's ratings will allow us to provide our local and national
clients with incredibly powerful information for their marketing
plans. Rentrak's ratings will be part of our everyday conversations
with our advertiser partners and will also help guide our news and
programming decision-making."
"We are very excited to begin our partnership with KITV and
welcome them to the Rentrak family of clients," said Rentrak
Executive Vice President of Local Television Steve Walsh.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for KITV Inc:
Russell
Elwell
Office: (808) 535-0247
E-mail: elwell@kitv.com
Contact for Rentrak:
Antoine
Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak