PORTLAND, Ore., July 30, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and
TV everywhere, has signed a TV measurement agreement with KFMB-TV,
the CBS-affiliate in San
Diego.
KFMB-TV, which was the first local television station to air in
San Diego, will utilize Rentrak's
massive and passive measurement system to provide their clients
with more stable, accurate and comprehensive ratings information
from more than 800,000 TVs in the San
Diego market. Additionally, KFMB-TV will employ Rentrak's
single-source Auto and Political Advanced Demographics to target
commercial messages to these two advertising categories: auto
purchasers and voter segments.
"We are pleased to offer Rentrak research and viewing data to
our clients here in San Diego,"
said KFMB Stations Vice President and General Manager, Pat Nevin. "There are many unique, compelling
and differentiating features to Rentrak's suite of offerings. We
see great value and an opportunity to present additional metrics
that will help target who is watching CBS 8."
"We are thrilled to welcome KFMB-TV to Rentrak's family of
clients and look forward to a long and successful partnership with
them," said Rentrak Executive Vice President of Local Television,
Steve Walsh.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak