PORTLAND, Ore., July 28, 2015 /PRNewswire/ -- Rentrak (NASDAQ:
RENT), the leader in precisely measuring movies and TV everywhere,
today announced an agreement with Katz Television Group, the
nation's leading television sales company, representing more TV
stations and broadcast groups than any other firm in the country.
The new agreement will provide Katz with Rentrak's full suite of
local market ratings services, including its automotive and
political Advanced Demographics, for all common client
stations.
Katz will use Rentrak ratings and Advanced Demographic
information to gain a deeper understanding of how local TV
audiences view television across the entire year, in every local
market. Using Rentrak insights, Katz is able to sell the value and
relevance of their partner stations' audiences, not just their
size.
"Katz Television Group is committed to working with innovative
companies that help us best represent our station partners to the
national agency community. Rentrak has proven to be a unique,
forward-thinking company that is committed to pushing the local TV
industry into a new era of measurement," said Stacey Lynn Schulman, EVP of Strategy, Analytics
& Research at Katz. "We look forward to working with Rentrak in
developing the systems and interfaces that will make them a valued
currency with our trading partners. Consumers are shifting
behaviors and consuming content across many screens. The time is
now to work with progressive organizations like Rentrak who can
help develop new opportunities for local stations to expand their
businesses."
"We are very excited for our new partnership with Katz
Television Group and are eager to work closely with them and all of
our mutual client stations in the national spot marketplace," said
Steve Walsh, Rentrak's executive
vice president of local television.
Rentrak's television ratings service is the only fully
integrated system of detailed satellite, telco and nationwide cable
television viewing information from approximately 35 million TVs
and Video on Demand from more than 119 million TVs, including
granular information for television stations in all 210 markets
projected across the United
States.
About Katz Television Group
Katz Television Group is
America's leading television advertising sales company representing
more TV stations and broadcast groups than any other firm in the
country. With more than 100 broadcast groups and nearly 700
television stations and their digital platform extension,
Katz Television Group serves over 85 percent of the
country covering 196 of the 210 markets. Katz Television Group is
based in New York City with 10
regional offices across the United
States. For more information, please
visit www.katztvgroup.com.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Katz Media Group
Jennifer Savage
Office: (419) 351-5145
Email: Jennifer.Savage@Katz-Media.com
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak