PORTLAND, Ore., June 15, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced the release of its latest "State of
VOD: Trend Report." Rentrak is the only company with complete
census measurement of all VOD transactions in the US. The new
report, which includes two years Video on Demand (VOD) analysis and
year-to-date metrics from Rentrak's OnDemand Essentials measurement
service, shows that the total time spent viewing Free on Demand
(FOD) television content in the Broadcast Primetime category
increased 22 percent compared to the previous year, with 32.8
million more hours per month watched in Q1 2015 than two years ago.
Since Rentrak started issuing the report five years ago, findings
show that time spent watching Broadcast Primetime on Demand has
doubled.
Insights from the new Rentrak "State of VOD: Trend Report"
include:
- Free on Demand (Broadcast Primetime): Transactions are
up 19.8 percent
- Free on Demand (Cable Series Content): Transactions are
up 8.2 percent
- The majority of primetime viewing On Demand happens after day
3, with more than 50 percent occurring day 7 and beyond
"Much has been written about the movement from TV to digital
viewing, however, Rentrak shows that while live TV viewing is
slightly down, television viewership is largely unchanged as more
viewership is occurring on DVR and VOD over 28 days," said
Rentrak's Corporate President Cathy
Hetzel. "With 100 percent of all primetime series shows now
available on VOD, consumers know that favorite shows will be
available when they want to watch. The water cooler effect is
also driving higher usage as consumers now have the opportunity to
watch shows they hear about, from the first episode on."
"It is no surprise that Free on Demand continues to see growth,"
said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "On Demand is truly the ultimate
engagement medium. No commercial avoidance for primetime content
available on FOD makes On Demand one of the most effective
platforms on which to target your most desirable consumers. Our
recent 'Report' proves that VOD advertising should be sold at a
premium price."
Previously released once per year, the Rentrak State of VOD:
Trend Report will now be available as a PDF or via an interactive
Tableau dashboard on a quarterly basis, as part of an annual
subscription.
For more information, or to purchase the Rentrak "State of VOD:
Trend Report," please visit www.rentrak.com/stateofvod.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak