PORTLAND, Ore., June 2, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and
TV everywhere, today announced that it has signed a TV measurement
agreement with WBBZ-TV in Buffalo,
N.Y.
With the agreement, WBBZ-TV becomes the first local television
station in Buffalo to use
Rentrak's massive and passive measurement system, including
Rentrak's daily Advanced Demographics ratings. Rentrak will enable
the station to demonstrate the value of their audiences and
inventory to reach the desired targets of advertisers.
"For us the choice was simple," said Phil Arno, owner of WBBZ-TV. "Rentrak's
measurement, with their massive database in Buffalo, will provide our station more utility
and opportunities to better serve our advertiser and agency
partners. We are proud to be the first station using Rentrak in
Buffalo. It is no secret that
agencies, advertisers, and many national networks have embraced
their massive and passive measurement, making Rentrak a must-have
tool to drive our business forward."
"We are happy to welcome WBBZ to the Rentrak family and to
establish a new local market with stations using Rentrak," said
Rentrak Executive Vice President of Local Television Steve Walsh.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak