PORTLAND, Ore., May 1,
2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in
precisely measuring movies and TV everywhere, today announced a TV
ratings and Video on Demand measurement agreement with Viacom Media
Networks. Viacom will utilize Rentrak's Advanced Demographics
measurement capabilities, which include Rentrak's viewing
information and integrated purchase information from IRI, Shopcom
and IHS Polk's Automotive segmentations.
Rentrak's advanced analytical technology will support Viacom's
ability to precisely target consumer audiences. Rentrak provides
access to a broad range of consumer insights from the cars
consumers drive to the products in their shopping carts. This
capability supports Viacom's advanced data approach, including the
recently announced Viacom Vantage, a data-driven advertising
product that gives advertisers the flexibility to define and reach
custom audiences.
Colleen Fahey Rush, Executive
Vice President of Strategic Insights and Research for Viacom Media
Networks, said, "Viacom is leading the industry with a
comprehensive approach, fusing the power of research and insights
to drive value and opportunity. Our partnership with Rentrak
further strengthens our insights arsenal and our ability to unlock
new levels of targeting."
"We are excited to welcome Viacom to our growing list of
national network clients," said Rentrak's Vice Chairman and CEO
Bill Livek. "We are proud to partner
with them to support their products and look forward to helping
them gain greater insights that will highlight the value of their
audience through our measurement and analytics."
Rentrak's television ratings service is the only
fully-integrated system of detailed satellite, telco and cable TV
viewing information from more than 31 million TVs nationwide
including granular information for TV stations and cable networks
in all 210 local markets.
About Viacom Media Networks
Viacom Media Networks, a unit of Viacom Inc (NASDAQ: VIA, VIAB),
connects audiences with compelling content across television,
motion picture, online, mobile and social platforms. Viacom's
leading brands Nickelodeon, CMT, Nick Jr., TeenNick,
Nicktoons, TV Land, Nick at Nite, MTV, VH1, Comedy Central, SPIKE,
Logo, BET and CENTRIC reach over 3.2 billion subscribers worldwide
in over 165 countries. Viacom continues to advance innovative,
multiplatform advertising solutions for partners across linear,
digital and social platforms. Viacom Vantage is the
first-to-market, data-driven advertising product enabling
advertisers to deeply customize and reach target consumers. Viacom
Velocity's Echo leverages an insights-driven approach to harness
our massive social footprint for content creation, distribution,
amplification and optimization. Echo is powered by the Echo Social
Graph, a groundbreaking, analytics platform that delivers measured
earned media for our partners
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak