PORTLAND, Ore., April 24, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced a TV ratings agreement with Crossmedia,
an independent full-service media planning and buying agency.
Crossmedia will utilize Rentrak's national and local measurement
services to gain a deeper understanding of consumers for its
clients. Rentrak will offer Crossmedia advanced analytics to build
knowledge of consumer viewing behavior in major U.S. markets.
Crossmedia Co-Founder and President Kamran Asghar said: "Rentrak is a smart
alternative to the competition and the sensitivity in its local TV
data is greatly assisting in the robustness of our analytics and
next generation planning and buying solutions."
Rentrak's television ratings service is the only
fully-integrated system of detailed satellite, telco and cable TV
viewing information from more than 32 million TVs nationwide
including granular information for TV stations and cable networks
in all 210 local markets.
About Crossmedia
Crossmedia is an independent full
service communications planning and media services agency with
offices in New York, Philadelphia, Los
Angeles, Dusseldorf,
Hamburg and Berlin. The agency is co-owned and led by
Kamran Asghar, who was recently
named one of Adweek's Media All Stars. The agency was named Ad Age
Small Agency of the Year two years in a row (the only media agency
ever recognized with this honor) and has also been awarded as
Adweek's "New Model Agency." A fully transparent alternative to
traditional media agencies, Crossmedia focuses on close
collaborations with clients and agency partners, to provide the
best in class agile advanced analytics and creativity in media.
Current clients include: GNC, White Castle, SodaStream,
Madison Square Garden, Whole Foods
Market, New Era Caps, NYU Langone Medical Center, KIND Snacks,
Viacom, People Magazine and Vita
Coco. Crossmedia prides itself on its diversity, strong
culture and fun work environment. In fact, if you stop by on a
Friday at lunchtime, you will find Crossmedians enjoying in the
long-standing "Burger Day" tradition.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak