PORTLAND, Ore., April 20, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and
TV everywhere, has signed a TV measurement agreement with KDOC-TV
(IND) in Los Angeles.
KDOC-TV will utilize Rentrak's massive and passive measurement
system, including Rentrak's single-source automotive ratings, to
demonstrate the value of their audiences and inventory in reaching
specific types of viewers. With the addition of KDOC-TV, Rentrak is
providing measurement services to all of the English-language
commercial stations located in the Los
Angeles television market.
"The way television audiences are measured, planned, bought and
sold is evolving due to Rentrak's database measurement," said
John Manzi, president and general
manager at KDOC. "Advertisers and agencies are adjusting the way
they approach media by using big data sources. We are excited to
have Rentrak's advanced metrics, as well as the confidence in
ratings that come from a service based on the viewing patterns of
nearly one million homes in Los
Angeles versus a small sample."
"We are happy to welcome KDOC to the Rentrak family," said
Rentrak Executive Vice President of Local Television Steve Walsh.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak