PORTLAND, Ore., March 27, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and
TV everywhere, has announced its box office reporting system will
be implemented in Carnival Cinemas, one of the largest multiplexes
in India.
Carnival Cinemas, which currently ranks as India's third-largest exhibition chain, will
have more than 1,000 screens in the country by next year, including
theaters in small cities throughout South
India.
Rentrak has been measuring box office receipts in India since October
2014. The first film it tracked was Rajkumar Hirani and Aamir Khan's "PK," which recently became the
country's highest-grossing film of all time.
"We are excited to expand our measurement in India and work with Carnival Cinemas as they
continue to become one of the top players in the market," said
Ron Giambra, Rentrak's president of
global movie services. "Rentrak is committed to expanding our box
office measurement throughout India to help their film production be more
transparent."
"We are delighted to partner with Rentrak, the global leaders in
box office measurement to herald an era of precise box office
information in the Indian movie industry," said Carnival CEO Group
P.V Sunil. "Carnival, while striving to provide the best possible
movie watching experience to its viewers, also strives to uphold
the global best practices in all aspects of film exhibition. I am
sure that our synergy will add value to the industry as a
whole."
Rentrak's Box Office Essentials® and International
Box Office Essentials™ are the movie industry's source for
comprehensive global box office intelligence and are used as the
currency by every studio in the United States as well as
distribution entities around the world. Boasting a global footprint
of the worldwide movie market, Rentrak is able to provide
its clients with real-time box office intelligence, through one
unique system, which allows users to view real-time online reports
from anywhere around the world.
About Carnival Group
Carnival Group is a Mumbai-based corporate with diversified
business in hospitality, media and entertainment fields. It has
already established its brands in movie production, distribution
and exhibition along with food courts, events, equipment rentals as
well as a music label. Carnival is currently present in Kerala,
Karnataka, Tamil Nadu, Maharashtra, Madhya Pradesh, Uttar Pradesh
and West
Bengal.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
About Rentrak's Box Office Essentials®
Rentrak's Box Office Essentials® and
International Box Office Essentials™ are the movie industry's
source for comprehensive global box office intelligence and are
used as the currency by every studio in the United
States as well as distribution entities around the world.
Boasting a global footprint of the worldwide movie
market, Rentrak is able to provide its clients with
real-time box office intelligence, through one unique system, which
allows users to view real-time online reports from anywhere around
the world.
RENTB
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak