PORTLAND, Ore., March 4, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced an agreement with Lilly
Broadcasting to provide local market TV ratings to the Lilly
Broadcasting Group including; WSEE (CBS) and WSEE2 (CW) in
Erie, Pa. and WENY (ABC) and WENY2
(CBS) in Elmira, N.Y. Lilly
Broadcasting will have access to Rentrak's full suite of local
services.
"We are excited to be making the switch to Rentrak ratings,"
said Kevin Lilly, president of Lilly
Broadcasting. "With Rentrak, our stations will have a deeper
understanding of their viewers with demographic ratings every day
of the year. Their Advanced Demographics for automotive and
political will play a key part in working with our agency and
advertiser partners."
"We welcome Lilly Broadcasting to the Rentrak family,"
said Steve Walsh, Rentrak's executive vice president
of local television.
Rentrak's television ratings service is the only fully
integrated system of detailed nationwide satellite, telco and cable
television viewing information from more than 31 million TVs in the
U.S. and Video on Demand from more than 117 million TVs in the U.S.
and Canada, including granular information for television
stations in all 210 markets projected across the United States.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak