PORTLAND, Ore., Feb. 25, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced that it has signed an agreement with
AudienceXpress, a leading programmatic TV platform and subsidiary
of Visible World, to establish the industry's first data-rich
programmatic TV ad platform. Rentrak's TV viewing information will
help fuel the platform.
The platform, developed by AudienceXpress, will allow digital
video and TV campaigns to be optimized together to help advertisers
achieve unparalleled reach and frequency through a scalable,
touchless TV inventory system.
"What instantly becomes an industry first also brings total ease
of use to programmatic planners and the brands they support," said
AudienceXpress President Walt
Horstman. "Our elegant front end allows users to easily
execute programmatic campaigns, now enriched by powerful new levels
of data."
"We look forward to help fuel AudienceXpress and its TV platform
with our television viewing services," said Rentrak's CEO and Vice
Chairman Bill Livek.
Rentrak's television ratings service is the only
fully-integrated system of detailed nationwide satellite, telco and
cable TV viewing information gathered from more than 31 million TVs
and 117 million Video on Demand TV viewers in the U.S. and
Canada. It also includes granular
information for TV stations in all 210 local markets, projected to
the U.S. population.
About AudienceXpress
AudienceXpress, a subsidiary of
Visible World, is a leading programmatic TV buying platform that
automates the planning, buying, optimization, and daily reporting
of linear TV campaigns nationwide. AudienceXpress' Web-based
platform allows media buyers to optimize campaigns and reach target
audiences quickly and easily. AudienceXpress offers simple, scaled
delivery of a national audience, superior audience targeting
technology, full-automated execution, next-day impression
reporting, and data-driven consumer
insights. www.audiencexpress.com
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for AudienceXpress:
Alexandra Levy
Office (650) 996-5758
E-mail: alevy@witstrategy.com
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak