PORTLAND, Ore., Feb. 24, 2015 /PRNewswire/ -- Rentrak (NASDAQ:
RENT), the leader in precisely measuring movies and TV everywhere,
today announced it has signed a long-term agreement with
NBC-affiliate, KOMU, owned by the University
of Missouri.
KOMU is the only major network affiliate in the United States that acts as a
university-owned commercial television station utilizing its
newsroom as a working lab for students. The news station is
recognized throughout the broadcast industry as the premier
training ground for television journalists. While KOMU strives to
bring the best education to its students, it also works to bring
Mid-Missouri the best news coverage and has received numerous
awards for its on-air news coverage. KOMU will now be selling its
inventory, analyzing its news and other program performance, and
evaluating its marketing efforts with Rentrak's demographics and
Advanced Demographics ratings for automotive.
"We are excited to be working with Rentrak and to have access to
their stable, granular measurement," said Marty Siddall, general manager of KOMU. "As a
commercial station and teaching university we serve the individuals
and communities in Mid-Missouri, our students and advertiser
partners. Rentrak will help us with each. With Rentrak's daily
ratings and Advanced Demographics, we will better understand our
viewers, while teaching our students about the new way local
television is now being measured. At the same time we will be
better positioned to demonstrate the value we bring to our
advertiser partners."
"KOMU is a premier local television station and creator of
talent for our broadcast industry," said Steve Walsh, Rentrak's executive vice president
of local television. "We are excited to have KOMU utilizing Rentrak
ratings and introducing the next generation of television
professionals to Rentrak."
Rentrak's television ratings service is the only
fully-integrated system of detailed nationwide satellite, telco and
cable TV viewing information gathered from more than 31 million TVs
and 117 million Video on Demand TV viewers in the U.S. and
Canada. It also includes granular
information for TV stations in all 210 local markets, projected to
the U.S. population.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
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Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak