PORTLAND, Ore., Feb. 23, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced political industry veteran
Carol Davidsen has joined Rentrak as
Vice President of Political Technology.
With more than 10 years of experience in leading micro-targeting
campaigns, Davidsen will oversee Rentrak's initiatives for
political customers.
Davidsen worked with Rentrak while serving as Obama for
America's Director of Integration and Media Targeting in 2012.
While working for the campaign, she developed a system called "The
Optimizer," which analyzed television specific political
demographics to help the campaign spend advertising dollars more
effectively. Prior to that, she spent time at Navic Networks, a
company that wrote code for set-top boxes to capture and record
live and time-shifted viewership history.
"I am looking forward to joining Rentrak to help make it
possible for all political campaigns to take micro-targeting and ad
buying optimization to the next level," said Davidsen.
"We are excited to bring in Carol as she brings professional
expertise that will be of huge benefit to Rentrak's clients," said
Rentrak President of National Television Chris Wilson.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
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Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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visit:http://www.prnewswire.com/news-releases/political-industry-veteran-carol-davidsen-joins-rentrak-300039481.html
SOURCE Rentrak