By Sarka Halas

UniCredit Bank Austria AG has resurrected its debut bond sale after pulling the deal in October due to lack of investor demand, but it will have to pay up to get the deal away.

Despite the sharp drop in borrowing costs that have enabled banks from weaker euro-zone economies to gain access to the market and sell debt more cheaply than before, UniCredit Bank Austria will have to pay more this time than it had intended in October because of its Italian parent UniCredit SpA (UCG.MI).

The bank is selling senior unsecured five-year debt for up to 13 basis points more than the potential pricing on its deal in October, when it pulled the same bond because of lack of investor demand.

Pricing on the new 500 million euro bond ($666 million) has tightened to 163 basis points over the reference midswaps rate from initial price recommendations of 170 to 175 basis points over the midswaps rate. In October, the bank set pricing on the bond in the area of 150 basis points over the midswaps rate.

The substantial price tightening on the new bond reflects decent investor demand--book size is around EUR1.6 billion from over 190 accounts.

"The first time around they tried to price the bond closer to other Austrian banks, such as Raiffeisen Bank International AG (RBI.VI) and Erste Group Bank AG (EBS.VI). The current price is now a closer reflection to the parent company," said a banker who is working on Wednesday's deal and who worked on the deal postponed in October.

UniCredit's five-year senior unsecured debt is currently trading at 213 basis points over the midswaps rate. The Austrian division is rated two notches above the Italian parent at A3 and A by Moody's and S&P, respectively.

"The feedback we had last time around was that investors felt they were still buying the Italian parent, even though the bank is based in Austria, so they wanted spreads to reflect that" the banker noted.

However, not all are convinced that the Italian connection could be the only concern for investors. Marc Ostwald, fixed-income strategist at Monument Securities, said UniCredit Bank Austria's circumstances are complicated due to its exposure to the Visegrad Group--consisting of Poland, Czech Republic, Slovakia--and the Balkan region, in addition to its ties to Italy. Both the Visegrad group and the Balkan region are comprised of countries with diverse credit ratings, economies, and growth prospects.

"They [UniCredit Bank Austria] were (lending) in the region long before the Iron Curtain came down. Its always been on their doorstep," said Mr. Ostwald.

But even as the bank is able to sell debt--albeit at a higher price than it intended last year--and investors are buying it for the yield, there are other investment opportunities in the bond market and investors can be picky.

"Why isn't it pricing at 160 basis points (as opposed to 163 basis points)? If it drops like a bomb on the secondary market, that's the last thing you want at the moment. They still need to place it properly," said Mr. Ostwald.

--Ben Edwards contributed to this report

Write to Sarka Halas at sarka.halasova@dowjones.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

Sport Supply Grp. Del (MM) (NASDAQ:RBI)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more Sport Supply Grp. Del (MM) Charts.
Sport Supply Grp. Del (MM) (NASDAQ:RBI)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more Sport Supply Grp. Del (MM) Charts.