SANTA CLARA, Calif.,
Oct. 27, 2016 /PRNewswire/ --
Realtor.com®, a leading online real estate destination
operated by News Corp [NASDAQ: NWS, NWSA]; [ASX: NWS, NWSLV]
subsidiary Move, Inc., today launched "Homeblebrag," allowing
homeowners the ability to customize a shareable video bragging
about their home, featuring actress, producer and director
Elizabeth Banks.
Homeblebrag, which is part of realtor.com's® larger
"Own Home" marketing campaign that launched in June, celebrates the
excitement for a home buyer or renter and offers the opportunity to
boast about the new home – with Banks. First time and move up
buyers, alike, can enter their address at
www.realtor.com/homeblebrag to create a video of Banks on their
front lawn or in front of their building, bragging about the best
qualities of their new dream home in a video sharable via social
media. The campaign is a humorous play on #humblebrag movement in
social media, started by Harris
Wittels on Twitter, creating a positive (and hilarious) way
to share successes and encourage homeowners to shout their news
from the rooftop.
"The Homeblebrag campaign builds upon our hilarious two-year
relationship with Elizabeth Banks,"
said Andrew Strickman, head of brand
and chief creative for realtor.com®. "Not only can
realtor.com® help you find your dream home, we can
place Liz in your front yard. You may be too humble to brag about
your exciting new home purchase, but realtor.com® and
Elizabeth Banks are not."
To date, the "Own Home" campaign is off to a strong start,
outperforming previous campaign benchmarks of ad recall and brand
link — two major levers in driving accelerated audience growth for
realtor.com®. The campaign was created by Pereira &
O'Dell New York, in collaboration with realtor.com's brand team,
and is comprised of TV ads, digital videos and social integrations.
View the "Own Home" ad spots here.
To view the Homeblebrag trailer and build a Homeblebrag of your
own, visit www.realtor.com/homeblebrag.
Forward-Looking Statements
This document contains certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's views and
assumptions regarding future events and business performance as of
the time the statements are made. Actual results may differ
materially from these expectations due to changes in global
economic, business, competitive market and regulatory and other
factors. More detailed information about these and other factors
that could affect future results is contained in News Corp's
filings with the Securities and Exchange Commission. The
"forward-looking statements" included in this document are made
only as of the date of this document and we do not have any
obligation to publicly update any "forward-looking statements" to
reflect subsequent events or circumstances, except as required by
law.
About realtor.com®
Realtor.com® is the trusted resource for home buyers,
sellers and dreamers, offering the most comprehensive source of
for-sale properties, among competing national sites, and the
information, tools and professional expertise to help people move
confidently through every step of their home journey. It pioneered
the world of digital real estate 20 years ago, and today helps make
all things home simple, efficient and enjoyable.
Realtor.com® is operated by News Corp [NASDAQ: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS.® For
more information, visit realtor.com®.
Media Contact:
Realtor.com®
Lexie
Puckett Holbert – lexie.puckettholbert@move.com
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visit:http://www.prnewswire.com/news-releases/realtorcom-debuts-homeblebrag-with-actress-elizabeth-banks-300352480.html
SOURCE realtor.com