NEW YORK, June 6, 2016 /PRNewswire/ -- News America
Marketing (NAM), the premier marketer and influencer for online and
offline shoppers in the U.S. and Canada today announced that
Angelique Bellmer Krembs has been
named Chief Marketing Officer, effective immediately. Angelique
brings with her 22 years of CPG expertise from PepsiCo, where she
was known for leading iconic brands including Pepsi, Mountain Dew
and SoBe. The appointment comes as News America Marketing looks to
build upon its legacy of impactful in-store and at-home media and
marketing products, including SmartSource Magazine, and chart the
future path of shopper influence.
"Angelique understands the multiplicity and complexity of
challenges that face today's CPG marketers," said Marty Garofalo, CEO, News America Marketing.
"We're thrilled that she's joining us to ensure that we're
delivering the tools, products and services our clients need most
in a way that makes sense."
As CMO, Angelique will be responsible for providing thought
leadership and strategic marketing guidance for the organization
overall, in addition to leading the Insights, Innovation and
Creative Services teams.
"This is a dramatic time in the shifting shopper landscape,"
said Angelique. "Lots of change means lots of opportunity, and I'm
very excited to join a world-class organization on the front lines
of that change."
During her twenty-two-year tenure with PepsiCo, Angelique held a
variety of positions across the marketing department. In her most
recent role as VP, Marketing Activation, Angelique used
insights-led brand building and portfolio marketing to leverage
national strategies while tailoring them appropriately to the local
level in order to maximize their impact.
Prior to this role, Angelique was the VP of Marketing for
Trademark Pepsi, where she led the marketing strategy, campaigns,
retail programs and product innovations for the Pepsi-Cola brands.
In 2009 she led the relaunch of SoBe, including product and package
innovation across the platform, resulting in SoBe becoming one of
the fastest growing beverage brands in the portfolio. Angelique
also led the turnaround of Mountain Dew Trademark between 2003 and
2004, leading the brand to growth after four years of declines, and
was subsequently named a "Woman to Watch" by Advertising Age in
May 2005.
Angelique holds an undergrad degree in International Economics
from Georgetown University's School of Foreign
Service, and an MBA from the Amos Tuck School of Business at
Dartmouth. Angelique, her husband
David and their children, Sophia and George, live in Scarsdale, NY.
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS,
NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of
the world's most well-known brands. From our iconic Sunday coupon
insert, SmartSource Magazine®, to our innovative digital
savings platforms, News America Marketing's
SmartSource®-branded advertising and promotion programs
are an integral part of America's shopping routine. We reach
millions of consumers each day through our network of 1,900+
publications1, 61,100+ retail
stores2, and 300 online partner sites including our own
SmartSource.com3. Since 1988, we have delivered
advertising and promotions that are proven to help brands
succeed.
For more information, please visit newsamerica.com or
smartsource.com.
1NAM market list effective February 2016
2Based on an aggregate of NAM cycle 1, 2016 Coupon
Machine for all classes of trade with the exception of specialty
stores that accept only Carts or Shelftalk
3As of January 2016
Photo -
http://photos.prnewswire.com/prnh/20160603/375260
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/angelique-bellmer-krembs-joins-news-america-marketing-as-chief-marketing-officer-300279773.html
SOURCE News America Marketing