SAN JOSE, Calif., Oct. 5, 2015 /PRNewswire/ -- Realtor.com®, a
leading provider of online real estate services operated by News
Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] subsidiary Move, Inc.
today announced that its original five-episode, digital video
series, featuring actress Elizabeth
Banks, providing practical, humorous advice to first-time
home buyers, has won five digital advertising
awards.
The campaign received top honors from advertising trade
publication Mediapost's Online Marketing Media and Advertising
(OMMA) awards for its Use of Humor in the category of Online
Advertising Creativity. The realtor.com® campaign also was honored
with two Gold and two Silver Awards by W3 for Branded
Content: Business to Consumer; Video Features: Individual
Performance; Online Video: Web Series; and Microsite: Real Estate,
respectively.
Realtor.com®'s digital series, 'The Home Buying Process in Plain
English with Elizabeth Banks,' was developed to provide practical
and entertaining advice on the start-to-finish stages of the
purchase cycle. The collection of webisodes has been viewed more
than three million times since it was launched in July to appeal to
the vast millennial generation as it enters the home-buying market
for the first time.
The series is part of the biggest and boldest integrated
marketing initiative in realtor.com®'s 20-year history, which
includes numerous 15- and 30-second TV spots featuring
Emmy-nominated actress, producer and director Elizabeth Banks, and was directed by Emmy and
Golden Globe-nominated actor, producer and director, Fred Savage. Both the ad campaign and digital
web series were created by Pereira O'Dell New York,
realtor.com®'s agency of record.
"We are proud of the recognition this campaign is receiving from
both advertising community and consumers alike," said Andrew Strickman, head of brand and chief
creative for realtor.com®. "Bringing home awards from both the
highly regarded OMMA and prestigious W3 Awards, is
meaningful recognition of our creative talents and reflects our
mission to empower people by making all things home simple,
efficient and enjoyable."
The OMMA Awards have honored the best campaigns in Online
Marketing Media and Advertising for more than 10 years. The
W3 Awards, launched in 2005, receive more than 5,000
entries annually and have been at the forefront of honoring
creative excellence on the web, and recognizing the people behind
award-winning sites, marketing programs, social content, mobile
site/apps and online video.
Realtor.com's integrated marketing campaign won the Ad Week
Watch Ad in the Best Female Talent category in August, and was
featured in Google's recently released MicroMoments Playbook.
About Move, Inc. and realtor.com®
Move, Inc. operates the realtor.com® website and mobile
experiences, which provide buyers, sellers and renters of homes
with the information, tools and professional expertise they need to
discover and create their perfect home. News Corp [NASDAQ: NWS,
NWSA; ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly
established itself as the fastest growing online real estate
service provider in the first half of 2015 as measured by
comScore.
As the official website of the National Association of
REALTORS®, consumers know they can look to realtor.com® for
the most comprehensive and accurate information anytime,
anywhere. With relationships with more than 800 multiple
listing services (MLS), realtor.com® has more than 3 million
for-sale listings, which account for more than 97 percent of all
MLS-listed for-sale properties. More than 90 percent of the
listings are updated every 15 minutes. Move's network of websites
provides consumers a wealth of innovative tools, including
Doorsteps®, Moving.com™, SeniorHousingNetSM and
others. Move supports real estate professionals by providing many
services to grow their businesses in an increasing digital,
on-demand world, including ListHub™, the nation's leading listing
syndicator and centralized intelligence platform for the real
estate industry; TigerLead®; Top Producer® Systems; and
FiveStreetSM; as well as many free services.
Forward-Looking Statements
This document contains certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's views and
assumptions regarding future events and business performance as of
the time the statements are made. Actual results may differ
materially from these expectations due to changes in global
economic, business, competitive market and regulatory and other
factors. More detailed information about these and other factors
that could affect future results is contained in News Corp's
filings with the Securities and Exchange Commission. The
"forward-looking statements" included in this document are made
only as of the date of this document and we do not have any
obligation to publicly update any "forward-looking statements" to
reflect subsequent events or circumstances, except as required by
law.
Contact:
Move, Inc. – Lexie Puckett, (805)
557-3151, Lexie.Puckett@move.com
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SOURCE realtor.com