NEW YORK, Aug. 18, 2015
/PRNewswire/ -- News America Marketing announced that Checkout
51, their newly acquired mobile savings app has won Juniper
Research's Future Digital Award for Best Platform for Mobile
Coupons, beating out a number of influential industry players
for the title. Checkout 51 enables consumers to browse weekly
discount offers on a wide range of grocery items and then redeem
the offers post-purchase by taking a photo of their receipt.
The Future Digital Awards are awarded annually by Juniper
Research – a company that specializes in identifying and appraising
high growth market sectors within the digital ecosystem – to
companies that have an unrivaled position in their sector, and are
poised to make considerable industry impact. Checkout 51 was
recognized for its unique cross-retailer, SKU-level grocery
purchase data which is tied to individual consumers via their
grocery receipts. The data allows Checkout 51 to provide consumers
with offers that are relevant to them based on their shopping
history, and gives brands actionable insights to maximize
performance and budget; something Juniper Research recognized as
unparalleled in the current mobile savings space.
"It's a thrill to be recognized for innovation in the online and
mobile space by a globally respected organization like Juniper
Research," said Noah Godfrey,
Founder of Checkout 51. "We will continue to be on the cutting edge
of savings technology, offering consumers new, easy ways to stretch
their budgets, and providing our CPG clients with data to provide
consumers engaging offers while delivering real-time insights into
their products."
Dave Curtis, Digital Marketing
Specialist at Juniper Research, stated, "we judged nominees on a
number of criteria, including user benefits, innovation, commercial
partnerships, and potential for future business development, and
found that Checkout 51 was outstanding across the board. We feel
strongly that the app has a unique, industry-elevating product, and
one that will continue to grow and develop in the near future and
beyond."
Checkout 51, which was acquired by News America Marketing in
July, reinvents couponing in the mobile era, giving shoppers cash
back for taking photos of their grocery receipts, and offering
brands real-time insights and consumer segmentation. Since its
launch, the app has saved shoppers $15
million. You can download Checkout 51, at
checkout51.com.
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS,
NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of
the world's most well-known brands. From our iconic Sunday coupon
insert, SmartSource Magazine®, to our innovative digital
savings platforms, News America Marketing's
SmartSource®-branded advertising and promotion programs
are an integral part of America's shopping routine. We reach
millions of consumers each day through our network of 1,900+
publications1, 56,700+ retail
stores2, and 500 online partner sites including our own
SmartSource.com3. Since 1988, we have delivered
advertising and promotions that are proven to help brands
succeed.
For more information, please visit newsamerica.com or
smartsource.com.
1NAM market list effective August, 2015
2Based on an aggregate of NAM cycle 8, 2015 Coupon
Machine for all classes of trade with the exception of specialty
stores that accept only Carts or Shelftalk
3As of December
2014
About Checkout 51
Checkout 51 operates the mobile app that helps consumers save
money on their groceries simply by taking a photo of their receipt.
Launched in Canada in 2012 and the
US in 2014, Checkout 51 is now one of the most popular savings apps
in North America1. Over
four million members have already saved a total of USD
$15MM2. Checkout 51 works with many of the largest
packaged goods companies in the world, allowing them to deliver
exactly the right offer to the right person at the right time via
their unique mobile platform.
The Checkout 51 app is available for free in the Apple App
Store, Google Play, and at checkout51.com.
1 Based on ranking in the US & Canadian Apple App Stores,
Lifestyle section
2 From Checkout 51 offer redemption database
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visit:http://www.prnewswire.com/news-releases/checkout-51-wins-future-digital-award-from-juniper-research-300129999.html
SOURCE News America Marketing