SAN JOSE, Calif., May 20, 2015 /PRNewswire/ -- Realtor.com®, a
leading provider of online real estate services operated by Move,
Inc., a subsidiary of News Corp [Nasdaq: NWS, NWSA], today
announced the launch of a multi-media ad campaign designed to
underscore the importance of "real estate in real time" amid the
hustle and bustle that is New York
City.
The campaign – which features digital, print and out-of-home
advertising as well as an experiential component – builds on and
localizes the biggest and boldest national ad campaign in
realtor.com®'s history, which broke earlier this week. The
New York campaign communicates
realtor.com®'s growing presence in the city and ties in the
national campaign's tagline – "real estate in real time".
"The localized campaign introduces the new realtor.com®
New York experience, which
provides buyers, sellers and renters of homes with the competitive
edge they need to navigate the complex New York market," said Ryan O'Hara, chief executive officer of Move.
"The campaign is consistent with the rhythm and energy of
New York City and extends our
overarching message that realtor.com® represents what is 'real' in
real estate by delivering the most accurate listings and arming
consumers with the data, tools and professional expertise they need
to find their perfect home."
Sample campaign headlines include:
- "Move On Up To The Lower East Side."
- "Find Your Dream Apartment In A New York Minute."
- "It's Time To Stop And Think Outside The Brownstone."
The campaign features print ads – including front, back and
inside covers of AM New
York and Metro NY, insertions in the New York
Post and The Wall Street Journal as well as digital
display ads on the websites of The New York
Times, The Real Deal, New York Observer, Curbed,
Brick Underground and Brownstoner. The initiative
also includes bus wraps and advertising on billboards, street
carts, phone kiosks, digital signage – including Times Square – and
an experiential marketing promotion set to break later.
Recently acquired by News Corp, which is headquartered in
New York City, Move has made
significant strides to increase realtor.com®'s presence in the
New York market. The search
experience on realtor.com® has been localized for the New York market to accommodate local inventory
nuances and search patterns. In March, realtor.com® also announced
agreements with a number of top local brokerage firms and software
platforms to bolster listing inventory and freshness on the
realtor.com® web and mobile platforms.
Realtor.com®'s New York
campaign, which runs through the end of June, was created by
Pereira & O'Dell New York, the company's advertising agency,
under the direction of Andrew
Strickman, Move's head of brand and chief creative.
About Move, Inc. and realtor.com®
Move, Inc., a subsidiary of News Corp, is a leading provider of
online real estate services. Move operates the realtor.com® website
and mobile experiences, which connect people to the most important
and accurate information they need to find their perfect home and
to the REALTORS® whose expertise guides consumers through buying
and selling. As the official website of the National Association of
REALTORS®, realtor.com® empowers consumers to make smart home
buying, selling and renting decisions by leveraging its direct,
real-time connections with more than 800 multiple listing services
(MLS) via all types of computers, tablets and smartphones. In
addition to the industry's most comprehensive and accurate
information, Move's network of websites provides consumers a wealth
of innovative tools, including Doorsteps®, Moving.com™,
SeniorHousingNetSM and others. Move supports real
estate agents and brokerages by providing many services to grow
their businesses, including ListHub™, the nation's leading listing
syndicator and centralized intelligence platform for the real
estate industry; TigerLead®; Top Producer® Systems; and
FiveStreetSM; as well as many free services. Move is
based in the heart of Silicon Valley – in San Jose, Calif.
Forward-Looking Statements
This document contains certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's views and
assumptions regarding future events and business performance as of
the time the statements are made. Actual results may differ
materially from these expectations due to changes in global
economic, business, competitive market and regulatory and other
factors. More detailed information about these and other factors
that could affect future results is contained in News Corp's
filings with the Securities and Exchange Commission. The
"forward-looking statements" included in this document are made
only as of the date of this document and we do not have any
obligation to publicly update any "forward-looking statements" to
reflect subsequent events or circumstances, except as required by
law.
Media Contact: Sara
Johnson sara.johnson@move.com 408-558-7211
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/realtorcom-campaign-speaks-to-new-yorkers-in-the-language-of-the-city-300086265.html
SOURCE realtor.com