News Corp acquired Handpicked Companies Ltd., a luxury-shopping website in the U.K., continuing the newspaper publisher's push into new online tools and resources.

Financial terms of the deal weren't disclosed. News Corp owns The Wall Street Journal and this newswire, among other publications in the U.S., U.K. and Australia.

Handpicked, which launched its website in 2007, sells home decor, children's toys and gifts. News Corp said the site will continue to focus on its existing customer base, but its offerings will be promoted through two of News Corp's U.K. publications, The Times and The Sunday Times.

E-commerce has become a revenue option for newspaper publishers looking for ways to diversify away from advertising and subscription revenue. Both The Wall Street Journal and the New York Times offer wine subscription services and other items.

The deal comes a few months after News Corp completed its $25 million acquisition of Storyful, a Dublin-based service that helps news organizations track breaking-news events and trends by monitoring social media and verifying the authenticity of information. The Storyful deal, which closed in December, was News Corp's first acquisition since it was separated in late June from TV and film company 21st Century Fox Inc.

News Corp left the larger media conglomerate with $2.6 billion in cash, though continues to face a years-long decline in advertising revenue that has challenged the newspaper publishing industry. In February, the company said its quarterly revenue fell 4%, as a drop in advertising and subscription revenue at the news and information business offset growth at its other businesses.

Write to Ben Fox Rubin at ben.rubin@wsj.com

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