By Matthias Rieker 
 

As markets improve and investors' damage claims against brokers subside from the 2008 financial crisis, complaints about one financial product are still gaining in relative volume: variable annuities.

A Kansas City, Mo.-based lawyer who is handling several such cases, Diane Nygaard, describes herself as "besieged" by investors seeking help with claims. Brokers, she said, "will stand up in front of a room and sell what they tell people are tax free, high income, you-can't-lose-your-money investments...That's the shtick."

In 2012, the variable annuity was the only class of security for which arbitration claims increased, with 220 cases filed that year, according to data from the Financial Industry Regulatory Authority Inc. Last year, through November, 165 such cases were filed, surpassed only by cases involving two very popular forms of investment--common stock and mutual funds. It represented a 20% decline in variable annuity cases from the same period in 2012, but stock and mutual fund cases dropped at a faster rate.

A kind of insurance product, a variable annuity offers a guaranteed future payout in return for paying into an account now, and the payout can swell if investments in the account perform well over time. Besides offering customers some security in terms of future income, the arrangement often has tax advantages. But the terms are complex and often hard for a customer to understand, and the investor's money is usually tied up for many years, with hefty surrender fees.

Brokers who sell them can earn big commissions and, according to investors' lawyers, too often target people for whom they aren't suitable, including many elderly customers.

Because the product has many critics, some brokers even avoid using the product's formal name when pitching it to clients, said Ms. Nygaard, who is with the firm Kenner Schmitt Nygaard LLC. "The word annuity is not used, because the word annuity is poison," she said.

Finra, which regulates the brokerage industry and manages the arbitration forum where customer disputes are heard, said it is aware of the issue.

Variable annuities remain "very much a focus," Finra Chairman and Chief Executive Richard Ketchum said in an interview last week. "Annuities continue to get more complex" and the risks in selling them to senior investors remain substantial, he added.

Robert Cox was one of those investors who demanded his money back. In October an arbitration panel awarded him $111,824, forcing Ameriprise Financial Services Inc. (AMP) to relinquish his variable annuity at no cost and return fees tied to the investment. The company couldn't be immediately reach for comment.

Ms. Nygaard, who represented him, said that almost all of the annuities sold by Mr. Cox's broker were placed into IRA accounts. "That makes no sense," because that cancels out the annuities' tax benefit, she said.

Joseph Spiegel, a lawyer in Ann Arbor, Mich., said he couldn't even determine exactly how much money one of his clients, 69-year-old Patricia Shaw, lost in her retirement account due to her investment in the annuity, because the statements were too "obtuse." The product is "fraught with difficult-to-understand bells and whistles" he said.

Ms. Shaw settled a lawsuit against the insurance company, National Western Life Insurance Co. (NWLI), and a Finra arbitration panel ordered her broker in December to pay her $15,000 in compensation. National Western didn't return a phone call seeking comment.

For brokers, defending a sale of a variable annuity in an arbitration hearing can be difficult, said David Richan, a partner with law firm Baritz & Colman LLP in New York, who represents brokers. "Some arbitration panels don't like them from the get-go," because of their complexity, he said. Panels often "can't see how a client could possibly have understood them."

Cathy Weatherford, the chief executive of the Insured Retirement Institute, an annuities trade group, said in an email statement that variable annuities, along with fixed annuities, "are the only offering on the market that can provide tax-deferred retirement savings, upside growth with downside protection, and guaranteed income throughout one's lifetime." She said nine in 10 annuity owners are at least somewhat satisfied with their annuity-based investment.

Many lawyers suspect the high commissions insurance companies pay brokers to sell the product are the main reasons why too many of them are sold to the wrong customers. Commissions can be as high as 7% or even 10% of the money invested.

Michael Fein, president of CIC Wealth Management, a Baltimore financial advisory firm, believes variable annuities "have a place" in retirement planning and can be useful, particularly for clients in high tax brackets who have maxed out their 401(k) plans. But he worries about the complexity, saying "there are too many moving parts."

"Variable annuities have these really thick prospectuses," he said. "Why are there so many problems with these things? Because the people who represent them don't understand what they are representing."

Write to Matthias Rieker at matthias.rieker@dowjones.com

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